With the preparations for the start of the school year, the Max Stock chain is launching the MAX TO SCHOOL department under the private brand SKWEEK where parents will be able to find a wide variety of equipment for all the child's needs, at attractive prices. Starting with writing instruments and spiral notebooks in three types: LIGHT, SCHOOL, COLLEGE according to the thickness of the page and the desired cover, to satchels, pencil cases, and kindergarten bags.
Kravitz, the largest and leading chain in Israel, is also presenting an expanded basket of high-quality and safe equipment at several pricing levels for each category, and this year decided to double its line of discounted products, which will be available throughout the year. The product mix in the network combines leading brands with exclusive models and exclusive benefits for the Kravitz consumer and the house brand that continues to expand, and includes the brands: SKETCH STREET ART, PIXIE, BLOOM and more.
For example, in the stock of Kravitz you can find a metal sharpener, a 15 cm plastic ruler or scissors for NIS 0.40 per unit, a set of 12 pencils for NIS 0.70, a set of 12 colored markers for NIS 3.30, a set of 10 notebooks for NIS 12.90 NIS, a set of 5 erasers for 2.5 NIS, a set of 4 colored highlighters for NIS 4.90, a set of 3 spiral notebooks NIS for 9.90, 3 units of adhesive tape for NIS 4.90 and more Strictness of the Standards Institute.
In the bag category, the Kravitz network will offer kindergarten bags in a variety of prints and designs starting at NIS 29.90, with characters from the worlds that children love. The backpack collection for 2024 includes dozens of leading local and international brands including: Nike, Jordan, Fila, Puma, Outdoor, Jansport, Vans, Kal-Gev, STREET ART and more in a wide price range from NIS 69 to NIS 369 per bag .
In the Max Stock chain, garden bags with a large compartment and side pockets for bottles from NIS 20.90 to NIS 35.00 in a variety of examples: dinosaur, space, penguin, basketball, butterfly and more. Disney kindergarten bags with the well-known and beloved characters for NIS 30, and a trolley combination for NIS 45. Bags for the higher classes, from NIS 49.90 to NIS 99 for "throwaway" bags, designer bags for only NIS 119 (compared to NIS 169 last year), ADIDAS bags also for NIS 119.90.
In the Urbanika chain, a variety of stationery and bags at funny prices on the website and in all the branches of the chain. In the back-to-school complex, you can find all the necessary equipment: starting from writing tools (pens, pencils, erasers, sharpeners, rulers, etc.), notebooks, stickers, lunch boxes, drink bottles, backpacks, and more at reasonable and attractive prices for every pocket. For example, a set of 4 lined notebooks for NIS 5 , a set of 4 designed erasers for 3 NIS, a set of 4 markers for only NIS 10. Also a variety of bags up to NIS 60 at most.
Amit Shabtai, the trade and import manager of the Kravitz chain: "The strategic decision of Kravitz to have at least 3 pricing levels, in every product category, is an important step that allows us to serve a wide and diverse clientele. Each customer, according to his needs and budget, will be able to find the appropriate product, while ensuring that all products meet the strict standards of the Standards Institute. The product line offers market-breaking stock prices - but with Kravitz quality, and will be marked in a bold way in the stores, to make it easier to find the discounted items, with the aim of allowing every customer to choose the wanted and the price level that is convenient for his pocket."
Moran Eroni, VP of Marketing at Max Stock: "We are happy to continue with the cheap price revolution that Max Stock introduced to the market and to have over 2000 different products at unbeatable prices, as our goal is to make it easier for parents and provide them with everything they need for their children in one place with and put together a basket Extremely cheap. This is the reason why we chose to produce most of the products under our private brand SKWEEK, to try to lower prices precisely in a period of price increases and to give parents the option to choose quality products at winning prices, alongside the well-known brands. We believe that every child deserves to start the school year with new equipment, without fearing unnecessary expenses."