Bank Mizrahi Tefahot continues to support businesses from the north and the south and businesses owned by maids and reserve servants and ahead of the holidays calls on the public to purchase gifts and products for the holidays in the Katom Israel digital complex on the bank's website.
At Katom Israel there is a wide variety of products for the holiday, for example: Honey from the apiary in Sde Eliezer, personal care products from Kibbutz Yiftah, the pots from the nursery in Elifelet, and the catering company from Kiryat Shmona, and a wide variety of wines, olive oils, honey, and gift boxes.
As you might recall, with the outbreak of the Operation Swords of Iron and with the aim of helping businesses from the north and the south, Mizrahi Tefahot launched the digital business complex Katom Israel on the bank's website in which there are over 450 businesses and later, the bank established the complex Katom.miluim within which is provided A platform for business owners recruited into the reserves to present their business and the services they provide, and this in addition to a variety of benefits and financial concessions for reserve servicemen and women.
According to Terry Yaskil, Vice President and Director of the Marketing, Advertising and Business Development Division at Mizrachi Tefahot: "We are proud to lead this initiative, which combines support for the businesses of reservists and businesses from the north and the south, which expresses our deep commitment to the Israeli community and society. We invite everyone to visit the complex." Katom Israel and discover the rich selection of products and services offered by these businesses, thereby contributing to strengthening the local economy and expressing support for the communities affected by the security situation."