This new collection features limited-edition, handcrafted items, including coffee cups adorned with 14-karat gold, porcelain Hamsa plates embellished with 24-karat gold, and decorative items such as three-dimensional porcelain "Evil Eye" ornaments with 24-karat gold accents, among others.
Haydi offers a wide selection of unique hosting and serving utensils that add a visual and aesthetic dimension to food, enhancing the culinary experience. The brand also provides decorative items, unique textiles made from natural fabrics such as oversized towels, tablecloths, beach cover-ups, blankets, cushions, and Mediterranean-style jewelry.
The Haydi brand was established two and a half years ago by entrepreneur and designer Vered Cohen, who leads the brand. Vered left a successful career in advertising to pursue her passion for design. She is willing to cross continents in search of unique hosting items. Vered draws inspiration and ideas for stylish holiday tables and believes in doing things with soul, focusing on the small details. With every purchase, customers can also receive special postcards with heartfelt messages suitable for any occasion, all carefully packaged with love, attention, and care. This approach has helped Haydi build a loyal community of customers who share in the brand's growth.
Since the outbreak of the war, Haydi has been proud to support businesses in conflict areas. Customers can also include goodies and drinks in their orders, such as fig arak, sabra gin, and limoncello produced by the Zuta delicatessen in the Galilee, quality wine from the Kerem Ben Zimra vineyard, and more.
Vered Cohen, entrepreneur and owner, says: "Haydi is a brand born out of my great love for color, tradition, and hosting. As a positive, colorful, and emotional person, I'm drawn to products that have a story, tradition, and vibrant design full of character. I choose products that touch my heart and believe that through my choices, I can pass on the story, emotion, and authenticity of their origins. When I create a new collection, I invest many days in thinking, exploring, and selecting the items. It's important to me that every product is unique, high-quality, and full of chic and style, so it enhances any space or corner in the home, every holiday table, and every intimate meal. It's essential to me that the shopping experience is nothing less than perfect."