How many times have you left the house looking like a million dollars, only to find that within two hours, your makeup looks off? It's frustrating when your carefully applied makeup starts to look patchy and uneven, with a less than flawless finish. Despite using high-quality foundation, applying it correctly, and setting it with powder, you might still end up relying on filters for your photos. What’s the secret to keeping makeup perfect for hours?
The secret is just one product: the primer. We know, adding another step to your routine after cleaning, toning, serums, and moisturizing sounds exhausting. However, once you try it, you won't want to skip it. This additional step makes a significant difference in your skincare and makeup routine.
The first-ever primer was developed by SMASHBOX COSMETICS in 1998 in a professional photo studio. Experts at the brand aimed to make makeup look better under any lighting, last longer, and require fewer touch-ups. Their first creation - The Original Photo Finish Smooth & Blur Primer - became iconic and introduced the concept of primers to the world.
What made the primer a hit and an essential part of every professional makeup kit, and later a household staple, is its ability to prepare the skin perfectly for makeup. The primer, applied between moisturizer and foundation, fills in fine lines and pores, smoothens the skin, and prevents makeup from being absorbed, ensuring it lasts longer. The Original Primer also illuminated the skin, making it revolutionary and a bestseller to this day.
Over the years, Smashbox has produced various excellent primers and is now reinventing itself again. They are launching a new generation of primers that not only enhance makeup longevity and appearance but also protect and care for the skin.
The new Smashbox Photo Finish Silkscreen Primers collection includes four different primers. They all feature a new, lightweight Silkscreen complex containing red algae, multi-vitamins, hyaluronic acid, probiotic extract, and antioxidants. The Silkscreen complex balances, renews, and nourishes the skin, creating a breathable, lightweight barrier that strengthens, polishes, smooths, and protects the skin from environmental damage such as blue light and pollution. Each primer also addresses specific skin concerns and offers unique benefits:
Photo Finish Correct Anti-Redness Primer: Perfect for those with redness, this green-tinted primer conceals redness and imperfections while minimizing pores and giving a smooth, even finish.
Photo Finish Primerizer and Hydrating Primer: Ideal for dry skin, this primer provides hydration and vitality with triple the hyaluronic acid and niacinamide, offering 72 hours of moisture, renewing the skin's moisture reserves, and leaving it smooth and radiant.
Photo Finish Illuminate Glow Primer: For a radiant look, this primer is rich in vitamin C for even skin tone, hyaluronic acid for hydration and plumping lasting 48 hours, passion fruit extract for strengthening the skin barrier, and pearl particles for a glowing, radiant finish.
Photo Finish Control Mattifying Primer: For those with oily skin seeking a matte finish, this gel primer contains salicylic acid, witch hazel extract, and zinc to control excess oil without drying or disrupting the skin's natural pH balance, smoothing makeup application, and providing a matte, polished look.
As you can see, the four primers contain ingredients beneficial for our facial skin, making them an excellent addition to your skincare routine, even without proceeding to makeup. If you do apply makeup afterward, you'll enjoy nourishment, protection, and a flawless look all day long.
In collaboration with SMASHBOX