The Prima hotel chain continues to expand and acquires the Hotel on Mendeli Street in Tel Aviv for approximately NIS 92 million. The hotel, which was already owned by the chain at the beginning of July, remains under the same branding.
This is the fourth property the chain has acquired in the last three years, which include the Prima Vera Hotel in Jerusalem and projects under construction that include The LUX Hotel in the Lido project in Ashdod and the conservation building at Allenby 81 Tel Aviv. The Hotel on Mendeli Street is the fifth hotel of the Prima chain in Tel Aviv and joins the chain's 4 hotels in the city: Prima City, Prima Tel Aviv, Hotel 75 and Jacob Samuel.
The hotel includes 66 rooms with an urban design located in a six-story building at 5 Mendeli Street. The hotel offers boutique accommodation, with rooms designed in a classic and elegant way, and as part of this worldview, the hotel operates the restaurant of Chef Meshia. Given its attractive location in the city (near Ben Yehuda and Yarkon streets) and its proximity to the beach, the hotel appeals to a diverse audience looking for a lively urban vacation along with luxurious accommodation and a relaxed hotel atmosphere.
Avi Dor, CEO of the Prima Hotels chain: "Even in this complex time when there is still a war, for a long time the fighting is still at its peak in the south and in the north, but we believe that global tourism will return to Tel Aviv and the center of the country. The hotel is new to the chain, but has a well-known, recognized and loved reputation and we believe that it will give the chain a significant hold on lifestyle tourism in Tel Aviv, given its strategic location. The purchase of the hotel, the fifth in number in Tel Aviv, was made as part of the chain's strategic vision of the future in the coming years in the city, with the continued strengthening of tourism, as well as a long-term strategic vision of the chain's expansion in Israel and abroad in general, in Europe in particular."