Evolution in the Israeli Cosmetics Market: Gerovital's Anti-Aging Products, which are sold in many countries worldwide, are now being introduced in Israel through the importation of Y.A.A. Technologies (owner of the "Pharma Med" brand). In the initial stage, 19 products will be marketed in Israel, including 9 products from the popular Gerovital H3 Evolution line, which will be sold in Maccabi Pharmacies.
According to the manufacturer, this is a skincare line that combines the youth super-enzyme SOD with the new-generation hyaluronic acid Primalhyal Ultrafiler, which helps reduce wrinkles and increase facial skin moisture by up to 66.7% after the first month of use. So far, approximately 800,000 NIS has been invested in establishing and introducing the Gerovital brand to Israel. The company is committed to continue marketing the brand at competitive and affordable prices compared to its competitors. In addition to 125 Maccabi Pharmacies, the products can be found on the company's sales website and in selected private pharmacies.
Raphael Chadida Brazili, owner of Gerovital (ג'רוויטל) company in Israel, says: "The fact that we are marketing Gerovital products in Israel in collaboration with a leading network like 'Maccabi Pharm', which belongs to the Maccabi Health Group, the second-largest health fund in Israel, is a source of professional pride for us.
When a significant and reputable healthcare body like Maccabi chooses to promote our anti-aging products on its shelves, it is a clear recognition of their quality - as has been recognized worldwide. We would be delighted to expand our collaboration with the Maccabi Pharm network and introduce additional products through the network."
The plant-based cosmetics and skincare market in Israel has grown by 35% from 2017 to 2021, from 185 million NIS to 249.5 million NIS in consumer prices (excluding VAT).
Despite the positive numbers, the market growth in Israel is below the global growth rate, where the cosmetics and skincare market grows annually at double-digit percentages of 10-13%.
This significant growth promises an optimistic outlook for product marketing in the country. "Especially," adds Chadida, "because the formulas of the Gerovital series are unique and protected by patents. They have higher concentrations of hyaluronic acid and collagen than those found in other known products. So it's the best value for the price you can get."
The first series to be marketed by Maccabi Parm is the Gerovital H3 Evolution series, the popular "red" series, which includes 9 different products. In the near future, the company aims to expand the presence of Gerovital on the shelves of Maccabi Parm with 5 additional products from the premium "black" series.
Gerovital products are not "regular" cosmetic products. Gerovital series belong to the category of dermo-cosmetic products and contain active ingredients for guaranteed results. Among the products in the series, you can find: cream for treating eye, forehead, and lip wrinkles, anti-aging cream for intensive facial skin renewal, brightening cream for correcting dark spots, lifting night cream, ampoules with 5% hyaluronic acid concentration, anti-aging serum, concentrated filling serum with 6% hyaluronic acid, wrinkle cream enriched with 3% hyaluronic acid, and micellar water enriched with hyaluronic acid.
Gerovital is a cosmetics company with over 130 years of experience, tradition, and excellence in the global cosmetics industry. The company was founded in Romania in 1889 and is one of the leading cosmetics manufacturers in Europe. Gerovital acquired its reputation thanks to the original products of Prof. Ana Aslan, a gerontologist who specialized in the field of geriatrics and was known for her fight against the natural aging processes of the skin.
Prof. Aslan signed the discovery of the world's first anti-aging formula. Gerovital H3 products became popular in many countries and are associated with numerous famous personalities, including Marlene Dietrich, Claudia Cardinale, Jackie Kennedy, Charlie Chaplin, Salvador Dali, and many others. All the products have undergone dermatological tests in the company's laboratories in Europe and have been approved by the Ministry of Health in Israel. They have also not been tested on animals.
The products can be purchased at Maccabi Parm pharmacies nationwide and selected pharmacies throughout the country, as well as through the website of Maccabi Parm's marketing and trade manager, Mr. Shiko Nechon. He stated, "The agreement signed for the distribution of Gerovital products in our 125 pharmacies will greatly enrich the supply of dermo-cosmetic products on the shelves. Especially when it comes to products from a company with 130 years of experience."