Fresh root: The L'Oréal Paris Elviv brand launches the HYDRA PURE series to treat summer, pool and sea damage. The series combines salicylic acid for cleansing and balancing and hyaluronic acid for increased moisture and, for the first time in Israel, a dedicated serum for oily scalps with a unique formula that gently exfoliates the scalp and guarantees up to 72 hours of fresh roots and lengths full of moisture without weighing down the hair.
The price for the consumer: shampoo/conditioner: NIS 20, mask NIS 50.
Available in the pharmacy chains and on the sales website.
The glow is back: The new premium series of the veteran Pinok GLOW brand provides a professional solution for a variety of hair types: STRAIGHT sulfate-free shampoo and conditioner plus collagen and keratin for straightened hair. CURLY shampoo and conditioner without sulfates plus collagen and hyaluronic acid for curly hair. LONG shampoo and conditioner without sulfates plus collagen and ceramide for long hair.
The price per unit: NIS 20.
Available in retail and pharmacy chains.
Contains restorers: The HASK brand offers a care series that restores, strengthens and revives damaged hair and a care series for colored hair. The products are made from professional formulas that contain restorative substances whose job it is to repair the damage. The products do not contain sulfates, phthalates, parabens, gluten, drying alcohol and artificial colors.
Recommended consumer price: NIS 35 for shampoo/conditioner.
Available at Super Pharm branches only.
Three complexes: The Neka 7 toiletry brand is launching a new series with an advanced formula for gentle cleansing of the hair and scalp, which includes shampoo and conditioner of three types with a unique complex for each type: shampoo and conditioner to nourish the hair and scalp with moisture and prevent split ends and make hair look healthy and full of shine. Shampoo and conditioner to nourish the hair and scalp and give flexibility and softness and shampoo and conditioner to enrich the hair and scalp with moisture, flexibility and softness. The series products do not contain parabens and phthalates and have not been tested on animals.
Recommended price for the consumer: NIS 13.
Available in the marketing and pharmacy chains throughout the country.
Without flying far: The Hawaiian hair care brand presents Keratin Complex shampoo and conditioner for fine or weak hair with a new formula and Keratin Complex that builds and strengthens the hair fiber from the inside and gives the hair a touch of silk, nourishes with moisture and reduces hair fiber breakage, provides a layer of protection and enables easier combing, A healthy and fresh appearance and a fragrance that lasts for a long time.
The price: NIS 15 per unit.
Available in the marketing and pharmacy chains throughout the country.
Metal on the head: The Metal Detox series, also of the L'Oréal Professional brand, is considered a discovery: on the hair fibers there are metals that come from the water and their accumulation causes damage to the hair: breakage, a change in color after color or lightening (for example, the color of the stain after lightening or a color that is obtained dark than we intended). After seven years of research, L'Oréal Professional reveals its answer to the discovery: the ingredient glycoamine, which is registered as a patent and is the only one capable of penetrating the hair fiber, and neutralizing the metals contained within.
The price: mask - NIS 209, shampoo - NIS 85.
Available at licensed L'Oreal Professional hair salons with advice from the hair stylist and the Super Pharm chain.
Price range for products: NIS 95-129.
Available at hair salons and authorized stores throughout the country, by phone 03-9511086 and on the brand's website.
Acid against electricity: Restorative serum for the treatment of damaged or dry hair of the JUL brand in the REPAIR series contains hyaluronic acid and hemp oil that help to restore the hair. The serum gives the hair shine and vitality, helps to treat split ends and reduce static electricity.
The price: NIS 119. Can be used before heat operations.
Available at select hair salons throughout the country and on the Gideon Cosmetics website.
As on the red carpet: The international Israeli professional cosmetics brand, Hikari Laboratories, presents the Red Carpet Hair serum enriched with the revolutionary NAD-NOBEL anti-aging ingredient, which is based on a patent developed by the society's scientists with scientists from the Hebrew University. The serum is designed to restore the hair, maintain the scalp and give a velvety look. The molecules activate genes that are responsible for accelerating cell regeneration and repair and are a groundbreaking registered world patent in delaying the natural aging process.
The price: NIS 178.
Available at selected beauticians.
Restoration in an ice cream texture Restorative treatment emulsion of the Milkshake brand for all hair types, contains organic butter and fruit extracts and has 12 effects: restoration, frizz control, prevention of split ends, protection against heat actions, maintaining the hair design over time, ease of combing, imparting shine, adding Volume, styling assistance, maintaining hair color and protection against UV rays and softening the cuticle (hair coat).
The price: NIS 109. Can be obtained at select hair salons throughout the country.
One use, two-year repair: L'Oréal Professional promises a breakthrough for the restoration and reconstruction of damaged hair with the Absolut Repair Molecular product series, which has the registered patent Bonder Peptides, which enables effective restoration through a formula capable of penetrating the hair structure and regrowth. The result: restoration of damage of two years in one use. The series is intended for the effective restoration of very damaged hair, the products in the series contain a high concentration of amino acids + up to 2% binder peptides in them: shampoo, serum, mask.
Price range: NIS 160-185 per product.
Available at licensed L'Oreal Professional hair salons with advice from the hair stylist and the Super Pharm chain.
Molecular renewal: Pantene's premium Molecular Bond Repair series offers up to 100% hair renewal at the molecular level through a unique technology that includes 5,000 Pro Vi pearls that rebuild the molecular bonds and give the hair a healthy, new and radiant look. The concentrated pearls, registered as a patent, dissolve on contact and release millions of the nutrients that fill the spaces between the keratin fibers for intensive restoration of the hair.
The series includes: a protective shampoo, a strengthening conditioner and a restorative and rebalancing mask.
The prices are NIS 21-40, available at all Super-Pharm chain branches.
Against seven damages: The restorative series of the Tresma brand, Biotin and Repair 7 with the addition of biotin and Pro-Bond compound to restore seven types of existing hair damage: face, lightening, brushing, smoothing, color, braiding, curling, helps strengthen the hair fiber.
The price for the shampoo/conditioner: NIS 21, the price of a restorative biotin mask - NIS 34.
Available in retail and pharmacy chains.
Successful drying: The Olplex No. 7 product protects the hair structure, increases the shine and gives softness to the hair. Contains a UV radiation filter, shortens hair drying time, reduces "static electricity" and protects against heat and drying processes using a dryer, straightener, curler, etc.
The price: NIS 180.
Available at select hair salons throughout the country and on the Gideon Cosmetics website.
For hair like hers: Singer and presenter Anna Zak in collaboration with the SACARA network offers a PROTEIN COLLECTION collection of care products to restore and nourish the hair with four products: salt-free shampoo, salt-free nourishing mask, leave-in conditioner and nourishing serum. All the products in the series are SLS-free, salt-free and paraben-free and are enriched with a triple complex that combines keratin, which contributes to the creation of a protective layer for the hair from everyday hazards, collagen, which contributes to the nourishment of the hair fiber and vitamin C, which contributes to the nourishment and health of the scalp.
Consumer prices: shampoo - 30 NIS, nourishing mask without salts - 35 NIS, conditioner without rinsing and without salts - 40 NIS.
Proteins and vitamins: The KÉRASTASE brand offers the Nutritive series for dry hair care designed to restore, nourish and renew the hair's appearance with three levels of strength to prevent dryness. The company guarantees that using the products of the series will make even the driest hair flexible and soft as silk. The products of the series contain active and restorative ingredients such as: plant proteins, niacinamide and a vitamin compound.
Consumer prices: Shampoo: NIS 120, nourishing mask - NIS 190, night serum without rinsing - NIS 190, serum for split ends - NIS 190.
Available in hair styling salons throughout the country.
