While we sit watching broadcasts from the Paris 2024 Olympics, the French beer brand BLANC 1664 is reviving its Riviera events, providing those who stay in Israel with a small leap to France, only with much more heat and humidity.
Kronenbourg 1664, the brewery where this spiced wheat beer is produced, was born in Strasbourg, Alsace, in 1664. A brewer who had completed his studies produced his first lager barrel and began selling the beer at his brasserie, not far from the famous cathedral in the city center.
The brewery, as we know it today, was actually founded in 1952, and its beer is sold in dozens of countries around the world. Incidentally, Kronenbourg's excellent lager leads the French premium beer market.
This year, too, the events combine good food, music, and beer in a series of cheerful events that will be held on Friday afternoons (12:00-17:00) at prime locations with a sea view.
At all the events, bite-sized dishes will be served alongside the beer, DJ Oshri Cohen will perform, and other artists will also make appearances. Most importantly, the beer will flow generously, and according to rumors, there will also be surprises and gifts.
When and Where:
Friday, 9.8, Coco Thai, Frishman Beach, Tel AvivFriday, 16.8, Beach Club, Mikhmoret Beach
Alongside the beach events, BLANC 1664 is also launching in a 330 ml can, which optimally preserves the quality of the beer and is also suitable for beach outings.
As you may recall, according to the 'Regulation of Bathing Places' ordinance, the entry of glass bottles to the country's beaches is prohibited. Therefore, the cans provide a perfect solution for drinking cold beer on the beach. And we say, as long as there is tasty cold beer, we are happy.
Information about the events, which are open to the public, can be found on BLANC 1664's Instagram profile.