The international makeup brand MAC brings us a refreshing line with the launch of two new products in its iconic GLOW PLAY series. This time, the brand invites us to celebrate the color and the glow with a renewing lip balm and an innovative cream blush. To reveal the new products in style, the brand set up a special and branded photo booth in a mall in Tel Aviv, allowing visitors to try on the products and upload photos to social networks.
MAC Glow Play Tendertalk Lip Balm: A revolution in the world of lip balms
MAC proves that lip balm doesn't have to be boring. The new Glow Play Tendertalk Lip Balm comes with a unique pH technology that adapts the shade of the lipstick to your lips. The special formula contains 91% ingredients of natural origin, including jojoba and sunflower seed oil, and shea butter to maintain moisture and nourishment over time. The new balm comes in 9 spectacular shades, from baby pink to berry purple. The product boasts a clean formula, without parabens, paraffin, mineral oil and animal ingredients, and even its packaging is environmentally friendly and made from recyclable materials.
Glow Play Cushiony Blush: A blush that is more than just color
MAC's new blush is an impressive upgrade to the Glow Play Blush series. It is a creamy and flexible blush that gives a natural blush and a healthy and radiant look. The light formula is enriched with vitamin E, jojoba oil and grape seed oil, which nourish the skin and maintain its moisture throughout the day. The blush comes in 12 varied shades, from golden beige to bright reddish burgundy, and is also suitable for use on the lips. The clean formula does not contain parabens, mineral oil, ethanol, perfume or animal ingredients, and the compact packaging contains approximately 43% recycled plastic.
A unique launch experience in a Tel Aviv mall
To celebrate the exciting launch, MAC set up a special photo booth in a mall in Tel Aviv. The visitors took pictures in the branded booth and shared the photos on social networks while tagging the brand. It was a unique opportunity to experience the magic of the new products and be part of MAC's celebration of color and glow.
With the launch of Glow Play Tendertalk Lip Balm and Glow Play Cushiony Blush, MAC invites us to upgrade our makeup routine and add some glamor to our lives. The new products offer not only rich color and a pampering texture, but also real care for the skin. With the slogan "You don't need a mirror to put on makeup", MAC encourages us to experiment, have fun and discover the colors in us. So come on, it's time to shine - from the lips to the cheeks!