HOKA, a leading global brand in running and walking shoes, has recently launched a new model in the ARAHI family, introducing the ARAHI 7. These shoes uphold the brand’s renowned legacy in the DYNAMIC STABILITY category, offering high cushioning and optimal support through advanced technology and polymer integration in the sole, all while maintaining a lightweight design. Together, these features establish the ARAHI 7 as a top contender in the supportive shoe category.
The ARAHI 7 model is suitable for road running, walking, standing, and training, supporting the foot through all stages of movement, and is designed for those who prioritize stability and support. Thanks to the shoe's lightweight construction, breathable upper, high cushioning, and excellent stability, they are appropriate for various training sessions, including marathon running, and are particularly suited for runners and walkers in need of support while enjoying freedom of movement and dynamism. The support is enabled by a two-part sole, allowing for natural, fluid movement while providing stability for runners and walkers with either overpronation or underpronation.
The sole is made from CMEVA, a compressed EVA that delivers high cushioning along with rebound and energy return in every step. The outsole features rubber for better grip on running surfaces. The shoes are also vegan and made from recycled materials.
One of the exciting innovations in this new model is the stylish and breathable knitted upper. This upper wraps around the midfoot with precise support for the arch, and the vegan fabric is made from recycled materials, including the laces. Additionally, the shoe's tongue has been updated for enhanced comfort and features two cutouts for a perfect fit.
Meir Kanner, CEO of NEW RUN, the HOKA distributor in Israel, stated, "We are launching 2024 with the new ARAHI 7— the most advanced version of the shoe that provides perfect support, especially for those with internal or external pronation. The first batch of this model has arrived in Israel in white, with additional colors set to arrive in the coming weeks."
To promote the ARAHI 7 launch, the brand has initiated a digital campaign on social media, featuring HOKA’s sponsored athletes who were chosen to represent the new model. These athletes embody the brand's spirit, which supports them in their daily lives—whether walking, running, competing, or in leisure activities. HOKA’s sponsored athletes were selected for their excellence, sports achievements, values they represent, and their contributions to advancing sports in Israel.
The chosen representatives include sprinter Ilana Dorfman, Israeli champion in the 100 and 200-meter races, and Daniel Adler, a fitness coach, and 2022 runner-up Mr. Israel in natural bodybuilding, who recently returned from the European Championship and is training for the World Championship in natural bodybuilding.
Galit Birnbaum-Navon, HOKA Israel’s marketing manager, remarked, "Our outstanding athletes make us immensely proud both at home and abroad, and we are thrilled to showcase them on the main stage, representing the spirit of the HOKA brand in the Israeli sports arena while also leading a campaign for the brand's new model."
The ARAHI 7 is launched in Israel in white, with rose gold for women and silver for men. Additional colors of the model will arrive in Israel throughout 2024. The model is vegan.