iDigital has inaugurated its second Apple Premium Partner (APP) store in Israel at Dizengoff Center in Tel Aviv. The existing iDigital store at Dizengoff Center underwent a major transformation to align with Apple's global standards. The store spans 280 square meters, with an investment of approximately $1.5 million.
As an APP location, it introduces a new level of service and sales experience in Israel. "iDigital customers will enjoy an experience close to that of Apple Stores worldwide. iDigital continues to strengthen its position in the Israeli Apple products market," the company stated.
In line with Apple’s global retail concept, the store features a designated area designed and equipped for group workshops and demonstrations, led by iDigital experts. These sessions will cover various topics related to Apple device usage and introduce new features. Customers can attend in-person tutorials and watch demonstrations on a large screen for a comprehensive, hands-on learning experience.
To celebrate the store opening, iDigital is offering exclusive benefits to its loyalty club members on a range of Apple products. This includes a 7% discount on various Mac models, along with the iDigital Mac Pack, which provides three years of warranty (valued at NIS 600–NIS 750), a 30-day trial with no obligation, up to 24 interest-free installments, and a service package from iDigital experts.