A new campaign for the Schweppes series of cocktails with alcohol, with an investment in the campaign of about NIS 3 million. The new advertisement continues the witty British line of the brand and the message that accompanies it, "drink different", this time in a homely atmosphere to emphasize the fact that Schweppes has cocktails with alcohol ready to drink at home, according to Yaniv Franco, director of the marketing department at Bepaura: "A very successful launch of the new Schweppes cocktails Ours with Yaffora's first entry into the alcohol sector and the expansion of the beloved Schwops brand into new worlds. Four months since we launched the drinks and have already reached a market share of 9.5% in the category."
For the first time, under the Schwops brand, Yapaura entered the alcohol sector four months ago with the launch of a series of bubbly cocktails based on the well-known Schwops flavors and a combination of high-quality alcohol (5% alcohol). In Israel, the trend began to gain momentum at the beginning of 2020. Since then, home alcohol consumption has increased significantly, and the trend of bottled cocktails has become a leading segment in alcohol consumption in Israel.
In Israel, this market is estimated at NIS 50 million. After extensive consumer research, Yapaura launched a new segment for the Schweppes brand for the first time. A new series of cocktails, ready to drink in four favorite and classic flavors containing 5% real and high quality alcohol.
The cocktails in my taste: vodka Rishon, gin and tonic, mojito and lemonade, suitable for entertaining and drinking at home, wherever you want, whenever you want and with zero effort. The campaign will include television advertising, sponsorships, a digital campaign and social networks.