The music tech company Session 42 is proud of its vision to combine technological innovation with the music industry. Their goal is to allow creators and producers, professional and amateur alike, to produce songs at a professional level by using artificial intelligence, and it seems that the design of the company's offices is expressed in the same way.
Session 42's offices are located at 17 Hamanor Street in Tel Aviv. The space includes five music and production studios, as well as a unique work area intended for the company's development and marketing personnel. The offices have over 30 employees, and they cover an area of 460 meters on the main floor and another 50 meters in the gallery.
The offices were designed by the interior designer, Bella Raskin and the vision of Session 42 was to create a place where an atmosphere of creation and creativity is felt, the space is intended to be a warm home for artists and music producers in Israel, a place that invites them to stay, create and be inspired and see up close the product the company is working on. "Working on a product for the industry built within and together with the industry", the design of the place and its atmosphere are specially designed to attract artists and make them feel comfortable, so that they can devote themselves to creation and be inspired by the environment and the people around them.
The design style of the offices designed by Bella Raskin is eclectic-industrial, and stemmed from various sources of inspiration. According to her: "It was important to us that the company's owners feel at home, so we asked them to share everything that inspires them - movies, songs, posters and more. All of these are combined together to create a unique and inspiring work space.
The most striking design aspect in the offices is the use of coarse and fine materials at the same time. Oak veneer fits next to black painted exposed blocks, concrete ceilings and delicately designed lighting fixtures. The design of the offices is influenced by several different periods and styles. When the list at the top was to reflect the spirit of the company and character, it is an innovative design that combines an innovative vision and a variety of different inspirations.
Udi Antavi, CEO and co-founder of Session 42: "The Session 42 company aims to bring innovation to the old world of music through a combination of artificial intelligence alongside discourse and a partnership with the entire music industry. HitCraft is our flagship product, an AI-based virtual producer designed to turn raw musical ideas into polished songs geared towards streaming and radio sharing. Session 42's model is based on productions performed by human producers as the model continues to improve and evolve with the new trends by producers continuing to contribute their talent on an ongoing basis."