Is winter ruining your hair? The complete guide to saving the day

Dry air, static electricity, and split ends – winter brings many challenges for our hair. Here are the five most common winter hair damages and five solutions to keep it healthy and shiny.

 Hair Damages Caused by Winter (photo credit: SHUTTERSTOCK)
Hair Damages Caused by Winter
(photo credit: SHUTTERSTOCK)

During winter, our hair faces significant challenges that affect its appearance and health. Low temperatures, dry air, and frequent heating use lead to moisture loss, increased brittleness, and a tired look. To understand the effects of winter on hair and get professional solutions, we consulted Ilan Margalit, L'Oréal Professionnel ambassador, who explains the main damages and offers effective ways to care for hair during the cold season.

5 Hair Damages Caused by Winter:

Extreme Dryness

Hair loses moisture due to dry air, low temperatures, and indoor heating. As a result, it becomes more brittle, prone to breakage and split ends, and appears dull and lifeless.

Static Electricity

Dry air and contact with hats, scarves, and wool clothing cause static electricity to build up in the hair. This leads to "flyaway" and messy hair, especially for fine hair that tends to accumulate static more during winter.

 Don’t Skip a Weekly Nourishing Hair Mask (credit: Ilan Margalit Studio)
Don’t Skip a Weekly Nourishing Hair Mask (credit: Ilan Margalit Studio)

Split Ends

Winter is particularly harsh on hair ends, which lose moisture and start to crack. Frequent temperature changes, combined with dryness and static electricity, weaken hair fibers, resulting in split ends and an uneven appearance.

Hair Color Fading

The tendency to wash hair with hot water more frequently in winter accelerates color fading, especially in dark and natural shades. Hot water damages the protective layer of the hair and affects pigment durability.

Dry and Irritated Scalp


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The shift between cold and heat causes dryness in the scalp, which can lead to itching, irritation, dandruff, and flaking. The scalp requires special protection and hydration during this season.

 It’s Important to Maintain Hair’s Moisture Levels (credit: Ilan Margalit Studio)
It’s Important to Maintain Hair’s Moisture Levels (credit: Ilan Margalit Studio)

5 Ways to Care for Hair in Winter:

Moisturizing Shampoo and Conditioner

Use shampoo and conditioner enriched with moisturizing ingredients and natural oils like argan and castor oil. These products help balance the hair’s moisture levels and provide protection against dryness.

Weekly Nourishing Mask

A weekly treatment with a rich hair mask containing hydrating and restorative ingredients strengthens the hair and replenishes essential moisture. Leave the mask on for several minutes to allow optimal absorption of the nutrients.

Reduce Hot Water Usage

Opt for washing your hair with lukewarm water instead of hot water, which dries out the hair and leaves it vulnerable. Finish the wash with a brief rinse in cool water to seal the hair cuticle.

 Curls, Ilan Margalit (credit: SHAI YEHEZKEL)
Curls, Ilan Margalit (credit: SHAI YEHEZKEL)

Gentle Brushing

Avoid aggressive brushing, which can break the hair. Use a soft brush and start from the ends, working upward. Proper brushing reduces static electricity and prevents further damage.

Use Hair Oil

To replenish lost moisture, apply specialized hair oils such as argan, coconut, or almond oil. Apply a few drops to the hair ends, especially after washing, for protection and a healthy appearance.