LG Introduces New Line of Smart Products in Israel for Easier Living
The InstaView refrigerator that has taken the Israeli market by storm now features a sleek design, UV NANO lighting to sanitize water and ice dispensers, dedicated door cooling, and the signature transparent door that turns clear with a knock. This cutting-edge refrigerator has become a favorite among consumers for its combination of advanced features and innovative design.
The LG WashTower laundry system is a game-changer in the laundry category. It combines a washing machine with AI technology, a direct-drive motor, and a 12 kg capacity, with a 10 kg dryer that doesn’t require venting and includes an automatic self-cleaning system. The two units are connected by a shared control panel that syncs the washer and dryer, preheating the dryer as the washing cycle finishes.
Additionally, LG is introducing new washing machines with an impressive 16 kg capacity, powered by LG's AI DD technology, which adapts washing motions based on fabric weight and softness. The AI-driven system optimizes cleaning based on these factors, delivering hand-wash quality for all fabric types.
LG's new 9 kg capacity dryers feature energy-efficient heat pump technology, designed to protect fabrics while drying. The machine also offers a special allergen-removal cycle and has an automatic condenser-cleaning mechanism, ensuring consistent drying performance, energy efficiency, and long-term durability.
Another category LG has recently entered in Israel is dishwashers. The new LG dishwashers come equipped with the unique QuadWash technology, featuring four spray arms to ensure thorough cleaning. Some models include a built-in steam generator to tackle stubborn dirt while sanitizing dishes. All models operate quietly and are compatible with the LG ThinQ app, which allows users to control and monitor the dishwasher via smartphone, offering a new level of smart home connectivity.
LG's latest microwaves, equipped with Smart Inverter technology, ensure even heating of food without leaving cold spots. Available in black, white, and gray, the microwaves come in various sizes, including two models with a 42-liter capacity that can accommodate large dishes and feature a grill function. These microwaves offer a range of cooking programs to easily prepare a wide variety of meals.
LG’s new range of appliances integrates seamlessly with the LG ThinQ app, which provides users with unique, convenient solutions for everyday life. The app allows quick and easy control via smartphone, offering features such as downloading new wash cycles and monitoring appliance usage. For example, users can set their washing machine to send a notification when the cycle is finished.
According to Hangseek Yoon, Product Manager for LG's home appliance division in Israel: "We are proud to launch LG’s latest range of home appliances and to offer our customers in Israel the best and highest quality products the company manufactures. LG is a global leader in home appliances, and we continue to focus on providing smart home solutions under our 'Smart Life Solutions' vision. Our goal is to make life easier for users, and we've been implementing this vision for years, starting with the AI DD washing machine and unique products like the WashTower and InstaView refrigerator.”
Tal Yoffe, LG Brand Manager at Brimag, the official importer of LG products in Israel, added: "We are proud to have been LG's partners in Israel for the past 23 years, and we are excited to launch this new, revolutionary product line with them. LG appliances are very popular among Israelis and are present in many households across the country. I'm confident that the new product line will capture the hearts of Israeli consumers and make their lives easier and more convenient every day."
LG's new products are available at online stores, major retail chains, and authorized dealers.