Man, this Is how you look hot and smart under the sun: Complete summer grooming guide

Feel like everyone looks better than you in the summer? Maybe it’s time to start applying, spraying, and grooming your body. Here are the new products to help guys look their best this summer.

 Man applying sunscreen at the beach (photo credit: INGIMAGE)
Man applying sunscreen at the beach
(photo credit: INGIMAGE)

Men, it’s hard not to feel the peak effects of the hot season these past weeks. From sun-kissed skin to sweat dripping down your back, summer 2024 is particularly scorching. After a long period lacking Vitamin D, now is the perfect time to catch up—but not without a few products to help your body get through the rest of the hot season smoothly.

Here’s a grooming guide for the rugged man who wants to get through this summer flawlessly, ensuring you look and smell your best on and off the beach, from head to toe.

Burning Up? There's a Solution

 Clockwise: Prada's Luna Rossa Ocean, Dor Harari's face, Nuxe sunscreen with facial moisturizer, SeboCalm's balancing face cream, Titanium's Alibi perfume, and Florako's Spring River (credit: PR, Tal Azulay)
Clockwise: Prada's Luna Rossa Ocean, Dor Harari's face, Nuxe sunscreen with facial moisturizer, SeboCalm's balancing face cream, Titanium's Alibi perfume, and Florako's Spring River (credit: PR, Tal Azulay)

Prada's new fragrance, Luna Rossa Ocean Le Parfum, is perfect for the spicy man, thanks to a blend of lemon, saffron, and oakwood, leaving an exceptionally long-lasting scent. Spice enthusiasts can find it for NIS 469 for 100 ml at pharmacy chains, Terminal X, and select perfumeries.

For the spice boys, the veteran brand Titanium has introduced the Alibi fragrance, mixing sharp Middle Eastern spices like incense and nutmeg or clove with Cypriot pinewood and amber. The combination feels sensual, heating up the already hot days of the season. It costs NIS 199.90 for 100 ml at pharmacy chains.

Guys, you know that sun exposure without protecting your skin isn’t good for you, right? If you’ve forgotten, the exciting skincare brand Nuxe has created natural-ingredient-based sunscreens, including Kau Pe flower, hyacinth, rosemary, and added Vitamin E—all water-resistant, summer-scented, and available in body moisture spray SPF 50 or face cream (NIS 155 and 110, respectively). Purchase online, at Super-Pharm, Guilty, and pharmacies.

If you’re already a bit sunburned, SeboCalm offers a balancing face cream from the Pre-Aging series for combination or oily skin. With oils derived from Japanese camellia flower, hyaluronic acid, water lily extract, and more, the balancing day gel applied to the face should help improve signs of aging and regulate oil secretion. 50 ml costs NIS 219.90 at pharmacy chains, pharmacies, and the SeboCalm website.

Fans of exclusive landscapes will be delighted to discover that the French perfumery house Florako released Spring River, inspired by the mountains and rivers of Asia. With its organic blend of citrus and floral scents including woody musk, each spray feels like a nature getaway. This real pleasure costs about NIS 1,070 for 50 ml, available at Beyond Skin stores in Ramat Aviv Mall and Gold Mall and online.

Jump into the Water, Without Getting Wet

 Dani Cherbanenko from ''Big Brother'' modeling beachwear, Bobbi Brown's Vitamin Enriched Face Base and Skin Tint, Jo Malone London's Cypress & Grapevine, Roja Dove's Oceania perfume, Armani's Acqua Di Gio Profondo, and Gucci's Guilty Elixir (credit: Beyondskin, PR)
Dani Cherbanenko from ''Big Brother'' modeling beachwear, Bobbi Brown's Vitamin Enriched Face Base and Skin Tint, Jo Malone London's Cypress & Grapevine, Roja Dove's Oceania perfume, Armani's Acqua Di Gio Profondo, and Gucci's Guilty Elixir (credit: Beyondskin, PR)

Can't find time for a dip in the sea? Armani's Acqua di Giò Profondo Parfum, a new version of the well-known fragrance, includes green mandarin, violet, lavender, and of course, aquatic scents. The result is intense and lasts on the body until you wash it off, making it a favorite for fans or avid surfers. NIS 449 for 100 ml at the Armani boutique in Ramat Aviv, pharmacy chains, and select perfumeries.

The boutique perfume brand Roja Dove takes you on vacation with the Oceania scent, described as "a vacation in a bottle." Think it’s a cliché? Wait until you spray the liquid containing lime and mandarin extracts, geranium, jasmine, oakmoss, and corals. The luxurious perfume smells fantastic, especially knowing a portion of each sale goes to an ocean protection charity. NIS 1,415 for 100 ml at Beyondskin stores, the website, and select pharmacy chains.

Are your cheeks red not from blushing but from burning? Bobbi Brown's cosmetic brand offers creative solutions. For instance, the best-seller Vitamin Enriched Face Base, a face moisturizer rich in vitamins B, C, and E, grapefruit and geranium oils—to nourish and renew skin moisture. Also, try the Vitamin Enriched Skin Tint, a lightly tinted moisturizer (not makeup) with SPF 15, a mix of vitamins, and cactus flower extract to protect the skin from environmental damage. NIS 420 for 100 ml of the Face Base, while the Tint tube costs NIS 230.


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Need some sweetness on bitter days? Gucci's new release, Gucci Guilty Elixir de Parfum, with a blend of amber, patchouli, vanillin extract, and smoky hints of nutmeg, might give you (and those around you) a sweet sensation. Fragrance lovers will smile for NIS 529 for 60 ml at all pharmacy chains.

A man in need of a refresh might enjoy Jo Malone London's Cypress & Grapevine Cologne Intense, with an earthy scent of cypress trees, grapevine, and amber. Considering the heads that turn for anyone wearing it, it can be summed up in one word—sexy. NIS 485 for about 50 ml at the brand's boutiques nationwide.

Very Smart Under the Sun

 PAYOT Solaire sun protection products from Payot Paris, Kilian Paris's Blue Moon perfume, facial cleansing oil from Mazillo, Sun Perfect Defense sunscreen by Hava Zingboim, BOSS Bottled Triumph Elixir by Hugo Boss, and Shahar Saul Kol (credit: INSTAGRAM, PR)
PAYOT Solaire sun protection products from Payot Paris, Kilian Paris's Blue Moon perfume, facial cleansing oil from Mazillo, Sun Perfect Defense sunscreen by Hava Zingboim, BOSS Bottled Triumph Elixir by Hugo Boss, and Shahar Saul Kol (credit: INSTAGRAM, PR)

Smart guys know it's worth investing in quality products that protect from harmful radiation, like those in the PAYOT Solaire series from Payot Paris. High Protection Sun Water is a refreshing, lightweight spray with SPF 30 (NIS 109 for 150 ml), while the Very High Protection Sun Stick is a solid stick with SPF 50, perfect for daily use (NIS 99 for 15 grams). Available at pharmacy chains, pharmacies, and the Lilith Cosmetics website.

Beauty expert Hava Zingboim won't give up on Sun Perfect Defense sunscreen, designed to prevent unhealthy substances from irritating the skin while its active ingredients offer SPF 50 protection, soothe, and even increase moisture levels. Magic, priced at NIS 295 for 100 ml, available online and at cosmeticians.

Still feel your face is sticky? The Bulgarian skincare brand Mazillo from Oh!Glow can help with a gentle face cleansing oil. Using intoxicating oil with apricot, sesame, and cannabis extracts, it gently cleanses the skin before removal for soft, clean, and pleasant facial skin. NIS 359 for 226 grams, only at Oh Glow's website.

Professionals who know what they want will trust Boss Bottled Triumph Elixir. The new Boss, with bergamot and grapefruit, hints of ginger and cinnamon, patchouli, and cedar, is a favorite among athletes for a reason. It simply stays on the skin even after you sweat, which says a lot. NIS 449 for 100 ml at pharmacy chains.

Speaking of delightful scents, Kilian Paris's luxurious Blue Moon Ginger Dash feels like a summer cocktail in a stylish perfume bottle. Lemon extract, vodka, ginger, and blue curaçao liqueur on a white musk base blend into a perfect scent in a limited edition, so good luck. NIS 930 for 50 ml at Beyondskin stores and the website.

Global Warming, Because of Your Beautiful Face

 Hugo Boss The Collection fragrances by Boss, Eden Miri at sunset, WALEDA night cream, OUD Satin Mood body cream by MFK, Scandal Absolu perfume by Jean Paul Gaultier, and Lierac Paris facial sunscreen stick (credit: ASAF LEVI, PR)
Hugo Boss The Collection fragrances by Boss, Eden Miri at sunset, WALEDA night cream, OUD Satin Mood body cream by MFK, Scandal Absolu perfume by Jean Paul Gaultier, and Lierac Paris facial sunscreen stick (credit: ASAF LEVI, PR)

The new Boss collection, called Boss The Tailoring Collection, includes various fragrances tailored to different types according to the fashion house’s garments. Boss Energetic Fougère, for example, is for classic white shirt lovers with a chic, creamy sandalwood scent. Those who choose Boss Daring Saffiano will smell like a sensual black leather jacket and a hint of rose geranium. Each Boss fragrance is priced between NIS 895 and 997 for 100 ml at the Boss flagship store in Ramat Aviv, Super-Pharm, and the Factory 54 website.

Too hot to travel? Don't pack—with Jean Paul Gaultier's new Scandal Pour Homme Absolu, you’ll feel like you’re savoring crêpe Suzette in the heart of Paris, even from home. This golden bottle contains a fragrance blending plum and sensual sandalwood with notes of chestnut wood, resulting in a delicious caramel scent. NIS 485 for 100 ml at pharmacy and retail chains.

If you forgot your sunscreen, a small stick from Lierac Paris Labs can easily rest in your bag and be quickly applied only when needed. With SPF 50 and a lightweight texture, there’s no need to apply it with your hands, just directly on your face (or tattoos) without much thought. NIS 179 for 10 ml on the Lierac Paris website, Super-Pharm, and selected cosmeticians.

True story: If your shoulders are already burned, try soothing them with the body cream OUD Satin Mood by Maison Francis Kurkdjian from France. Not only will the burned parts appreciate the lightweight cream enriched with shea butter and camellia oil, but it will also smell like a luxurious floral garden. NIS 350 for about 350 ml at Beyondskin stores and the website.

You know that burned faces turn into wrinkled faces, right? Before bed, you might want to use pomegranate seed oil and maca root firming cream from WELEDA, applied at night to renew and repair skin cells in the wee hours. The skincare brand promises improvement in appearance within a month, priced at NIS 169.90 for a 40 ml jar at natural pharmacy chains and pharmacies.