Olympic gold medalist Linoy Ashram, who captured hearts at the Tokyo 2020 Olympics and on the Israeli version of Dancing with the Stars, continues her mission to empower young girls and women. In her latest endeavor, Ashram stars in a campaign for Always, showcasing the brand’s first reusable period underwear.
Chosen as the face of the new campaign, Ashram balances this role with her extensive work as a coach and manager. She leads gymnastics teams, including Israel's junior rhythmic gymnastics team and the Rhythmic Gymnastics Club of Rishon Lezion, where she trains around 90 young athletes.
Recently completing a degree in education and sports instruction at Levinsky-Wingate College, Ashram shares a personal connection to her coaching work—her 12-year-old sister trains under her in Rishon Lezion. "I believe in my sister and will support her in whatever path she chooses," Ashram said, "whether she decides to fully commit to rhythmic gymnastics or eventually steps away."