Once again, as part of what has become an eagerly awaited tradition among design professionals worldwide, leading paint companies are unveiling their Color of the Year. These shades carry significant meaning and influence, shaping design trends for the coming year and impacting product development and design decisions in various fields, including interior design, home furnishings, and lifestyle products.
To identify and analyze emerging color trends, Nirlat conducted a comprehensive and in-depth visual survey across cultural, social, economic, and geopolitical domains, as well as within the vast realm of digital media, which has increasingly drawn attention in recent years. Alongside this global research, it was impossible to overlook the local reality since October 7—a turbulent and complex period that has become an unimaginable routine of war.
This year, Nirlat chose a bold, creative, and hopeful color: IS 1275 HIGH STYLE. This light and luminous lavender purple shade represents the desire to return to joyful and vibrant lives, alongside a longing for daily serenity and calm. It embodies the yearning for home happiness, authentic design, and fostering individuality. The chosen color conveys a wonderful sense of lightness, bloom, and an enveloping energy of healing. It’s a thoughtful choice, intended to empower and strengthen each of us, open a window to a better future, and maintain the much-needed optimism, especially as we call for the swift return of all 101 hostages, soldiers, and evacuees, and the restoration of peace to all residents of the country.
According to Sharon Prager-Leshem, Nirlat’s Manager of Architect Relations: “The selected color of the year strikes a sophisticated balance between red—the stimulating color of danger, fire, and conflict—and blue—the calmer, more restrained color symbolizing peace and positivity, echoing the light blue and white of our national flag. This luminous and pleasant shade, which can evoke both calm and joy, lends itself to wide and creative use across a variety of design styles, materials, and colors suited to our changing moods during these times.
In combination with warm, trendy neutral tones like burnt orange, smoky yellow, and rich, saturated burgundy, and with natural materials such as stone, solid wood, bronze, and patinated copper, along with geometric patterns, the result can create a sophisticated and vibrant space, with a nostalgic nod to the past. When paired with softer pastel shades like light blue and complementary greens with touches of lime and fluorescent yellow, and light woods, stone, and metals such as silver and natural aluminum, it creates a delicate, calm, and aesthetically pleasing experience with a particularly positive impact on the soul.”
Nirlat’s factory in Kibbutz Nir Oz, which was burned down on October 7, worked tirelessly to restore production lines, bring factory and logistics workers back to work, and revive what remained of the burned and damaged plant. Production has been relocated to their powder coatings factory in Netanya and a new logistics center in Be’er Sheva. Most of the company’s product range is back in stock, and Nirlat continues its significant recovery efforts, affirming that even if their facility in Nir Oz—the best paint factory in the country—was destroyed, they will rebuild it as the best paint factory in the world. The scale of the devastation will be matched by the scale of the recovery.