The telecom group Partner is launching today (Monday) a new campaign to promote its advanced internet service called "Partner Direct Fiber." The campaign, starring presenter Static (Liraz Russo) and creator Ilan Peled for the second time, showcases the advantages of Partner's optical fibers, which are directly connected to global tech giants' servers.
The Partner Direct Fiber service is based on optical fibers directly connected to the servers of leading companies such as Google, Facebook, Netflix, and others, located at Partner's server farms in Israel. The direct connection aims to provide customers with an especially fast and stable browsing experience, featuring low latency and reduced sensitivity to international network traffic congestion.
Assaf Aviv, Partner's VP of Marketing and Content, explains that this is an attractive service package providing a comprehensive solution to customers' needs. "We invite customers to enjoy a powerful, fast, and stable browsing experience and upgrade to Partner's direct fiber," says Aviv.
As part of the new service launch, Partner offers a promotion including the first two months free in an upgraded ALL-IN package. The package includes fiber-optic internet with a download speed of 1 Gbps, an upload speed of 250 Mbps, a range extender to boost wireless network coverage at home, and advanced cyber protection. Additionally, Partner offers bundled packages that also include TV services and a Netflix subscription.
The new commercial, featuring an original adaptation by Static of Eden Ben Zaken's hit "Ana Majnuna," was directed by Roman Buchatsky and Kobi Havia, produced by the McCann Tel Aviv advertising agency.