Collaborations between brands are a prominent trend in the modern era. The strategy of combining forces and values between two leading brands, beyond innovation and curiosity, offers customers a richer and more diverse product and service experience. This is especially true when the collaboration comes from the world of aesthetic design.
One such intriguing collaboration is between Regba Kitchens and internationally renowned Israeli lighting designer Asaf Weinbroom. The unique partnership, which began this week, creates a distinctive space concept blending the values of innovation and quality with those of aesthetics and functionality. As part of the collaboration, Weinbroom’s unique lighting fixtures are integrated into Regba’s kitchen designs. Nine lighting fixtures, walking the fine line between design and art, will be displayed in the showroom on Lachish Street and will underscore the importance of the connection between kitchen design and lighting fixture selection.
Weinbroom is known for his expertise in lighting design and its impact on spatial design. His creations combine modern lines, high-quality materials, and meticulous craftsmanship, giving each lighting fixture a unique presence and a sense of contemporary art. In collaboration with Regba, he succeeds in blending his vision with the worlds of design and kitchen work, creating a lighting experience that highlights the kitchen's character and functionality.
The collaboration between Regba and Weinbroom reflects the desire to enrich the user experience in the most central space of the home. Regba Kitchens combines modern functionality and aesthetics with a sense of warmth and luxury. Weinbroom's lighting fixtures, which harmoniously integrate into the kitchen designs, emphasize illuminated corners, work surfaces, and areas where family activities take place. In this way, the kitchen not only lights up the home but also creates an atmosphere tailored to the customer's needs and the feelings they wish to convey.
The collaboration was born out of mutual respect for quality design and a passion for natural materials, particularly wood. Just like Regba Kitchens, Weinbroom believes in creating living spaces dedicated to everyday experiences.
Life happens in the kitchen, and Weinbroom's light fills it with new meaning.
To celebrate the collaboration, Regba Kitchens is offering an additional 5% discount on lighting fixtures already discounted by up to 40%. The promotion will run until December 31st at the Regba Kitchens branch on Lachish Street, 24, the Mill Complex, Bnei Brak.