Yellow convenience store chain from the Paz Group announced a new subscription today, allowing customers to enjoy a daily cup of Lavazza coffee for a monthly fee of only NIS 30. Instead of paying around NIS 13 per cup, subscribers pay a monthly subscription of NIS 30 and can receive up to 31 cups of coffee per month. The subscription includes a variety of coffee types: cappuccino, iced coffee, macchiato, espresso, Americano, and more, as well as all milk substitutes.
According to the chain, subscribers can enjoy a free cup of coffee daily at any of Yellow’s 240 branches across Israel, available seven days a week, 24 hours a day. Yellow’s wide geographical coverage, from Dan to Eilat, in strategic road and city locations, makes it convenient for customers to stop by and maximize the benefit.
Yellow stated, “The chain sells millions of cups of coffee annually and is one of Israel’s most popular coffee chains. The coffee is sourced from Lavazza, known for its traditional Italian quality, and is served in leading cafes worldwide. The subscription process is simple and easy through the app and can be canceled at any time.”
Ariel Orzel, Head of Digital and Club at the Paz Group, added, “Yellow’s coffee subscription is revolutionizing the Israeli market, offering consumers quality coffee at Israel’s lowest price. Thanks to Yellow’s extensive presence nationwide and round-the-clock hours, app subscribers can enjoy a daily cup of coffee, making each cup cost as little as one shekel with full usage! We invite our customers to join the club and enjoy this exclusive benefit.”