Salesforce, the global leader in AI CRM, announces today that Hyperforce, its cloud platform, built on AWS (Amazon Web Services) infrastructure in the public cloud in Israel, is now available for existing and new customers in Israel. Starting today, Salesforce will allow organizations to run the company's applications in the public cloud in Israel and will provide them with new options for storing data in public clouds within the country.
At the same time, Salesforce announces that Bank Leumi is the first customer to use the local platform in Israel, as part of the digital service revolution led by the bank in order to improve the customer service experience. This is alongside the upgrading of digital service processes, while integrating advanced technologies and capabilities, including artificial intelligence.
This is critical for organizations and companies subject to strict local regulation, information security procedures and privacy protection laws, while maintaining and controlling information storage. Salesforce's move will make it easier for local companies, especially in regulated industries, to offer additional services or expand into new global markets, which until now were not possible due to various regulations.
Itai Margalit, regional vice president and head of sales at Salesforce Israel, said today: "We are proud and excited about the ability to accelerate the digital transformation processes of our customers, and help them remain agile while they grow and strive for innovation.
Hyperforce changes the rules of the game in Israel, and will allow organizations to increase the scale, improve their ability to monitor local data compliance and increase the efficiency of customer service. With Hyperforce, Salesforce will allow organizations in all sectors to adopt the latest innovations in CRM, combined with cloud and AI capabilities, which will allow them to take customer service to the next level and take advantage of the enormous growth opportunities in Israel."
According to Harel Ifhar, director of the Israel and Sub-Saharan Africa region at AWS, he said: "We congratulate Salesforce on the occasion of the launch of Hyperforce in the AWS Israel region. This is an important milestone in their commitment to digital transformation. As proud partners, we are happy that the solution is built on top of AWS and that it is Available to our customers in Israel.
This cooperation emphasizes our commitment to provide reliability and information security to businesses. Hyperforce, running on AWS, simplifies the deployment of Salesforce solutions, strengthens data security and storage. Together, we look forward to opening more opportunities and fostering creativity."
Amir Rosen, Head of Channels and Transverse Technologies at Bank Leumi: "We are excited to be the first customer of Hyperforce in Israel, to take advantage of the synergy between the Salesforce and AWS platforms, and to make use of the most advanced technologies to continue leading the service revolution in the banking system.
The transition to Hyperforce is a significant technological milestone, and as a bank that leads in technological and service innovation, this move will allow, in addition to broader security capabilities and a flexible infrastructure, also expanding capabilities in the customer service experience and deepening personalization processes - in order to provide our customers with precise services tailored to their personal needs."
Organizations that implement the Hyperforce platform will have a flexible infrastructure that will allow them to grow and deal with workloads with the flexibility of the public cloud, while having faster access to computing capacity as needed; Distribution of resources in the public cloud quickly and easily, with reduced implementation time; Built-in trust - Hyperforce's security architecture will limit users to the appropriate levels of access to customer data, protecting sensitive information from human error or misconfiguration.
Also, wider security capabilities than anywhere, trust and security - with improved control systems and end-to-end encryption that guarantee the security of information wherever it is stored. Another layer is local data storage: With Hyperforce, customers around the world can choose to store data locally to support compliance with the specific regulations required by their company, industry and region, while keeping pace with their evolution.
Also, an upgrade with a safety net: Hyperforce allows you to upgrade the systems and maintain the applications and integrations that were previously built on Salesforce. At launch Sales Cloud, Service Cloud, Platform, B2B Commerce, CRM Analytics, Experience Cloud, and Industry Clouds will be available on Hyperforce to customers in Israel. Salesforce is committed to helping its customers serve their customers better, and plans to launch additional products of the Einstein 1 platform on Hyperforce in Israel in the future.
Salesforce is the global leader in AI CRM, enabling companies to connect with their customers in a completely new way through the power of CRM + AI + Data + Trust in one unified platform: Einstein 1. Since it was founded in 1999, Salesforce has enabled companies of all sizes and in all industries to utilize technologies Powerful - cloud, mobile, social, artificial intelligence, voice and blockchain - to connect with their customers in a completely new way. In 2010, the company announced the first version of its CRM system with full support in Hebrew.
Salesforce Israel was established in 2011, with the purchase of the Israeli start-up Navajo Systems and became an important research and development center responsible for developing leading solutions for the international company in various fields, including: marketing intelligence based on artificial intelligence and big data, artificial intelligence for language and conversation analysis, information security and solutions field services.
Since the establishment of the company in Israel, Salesforce Global has made strategic acquisitions in the Israeli market: Blue Tail in 2012; Krensen in 2015; Implicit in 2016; Daturma in 2018; Bonobo and Clicksoftware in 2019. The development center in Israel is managed by Oren Winter and employs over 750 people in three development centers in Tel Aviv, Petah Tikva and Nazareth.