Strengthen your home decor: Supporting small businesses

For the 11th year, ShoppingIL by Google opens the global online shopping month, running on November 6-7. This year’s event is dedicated to supporting Israeli businesses.

 MOOUI BRAZIL (photo credit: PR)
MOOUI BRAZIL
(photo credit: PR)

For the 11th consecutive year, Google will kick off the global online shopping month with ShoppingIL, Israel’s online shopping event, scheduled for November 6-7. This year’s event emphasizes support for Israeli businesses during challenging times, allowing Israelis to discover new brands, support local businesses, and enjoy great deals on local products. ShoppingIL began as a Google initiative to boost Israel’s online commerce industry, support the growth of Israeli businesses, and offer consumers a rewarding, diverse, and affordable shopping experience. Below are some small businesses offering a variety of home decor items that will enhance any space.

Reut’s Cuttings

 Reut’s Cuttings (credit: REUTS)
Reut’s Cuttings (credit: REUTS)
Reut’s Cuttings, by designer Reut, creates magnetic propagation kits for rooting plants using 3D printing. This innovative approach makes it easy, efficient, and stylish for anyone to grow plants. Reut’s Cuttings offers a supportive space for growth, inspiration, and new beginnings. In today’s busy world, plant cultivation doesn’t have to be complicated, and Reut’s products are designed to make it a simple and enjoyable experience—even for those without prior gardening experience.

During ShoppingIL by Google, enjoy up to 30% off all products on Reut’s site.

Stain

 Stain (credit: GALIA AVIRAM)
Stain (credit: GALIA AVIRAM)
Stain is a boutique ceramic design studio founded by Dvir and Noam, who discovered a shared passion for ceramics early in life and later pursued it at Bezalel Academy of Art. Stain blends traditional handcrafting techniques with modern methods like 3D printing and laser cutting, creating original, lightweight, and uniquely refreshing designs. At the studio, you'll find quality handmade ceramics with a contemporary twist that will last for years. Many of their pieces are created through collaborations with local Israeli artists.

During ShoppingIL by Google, Stain offers a 10% discount on all items on their website.

Clock

 Klok (credit: PR)
Klok (credit: PR)
Clock, run by artist and designer Or Bornstein, is a unique brand that offers a wide range of items including ceramics, wall art, prints, clothing, and paper products. Each piece is one-of-a-kind, combining digital and handmade processes. The black-and-white line-and-dot vector illustrations explore themes of gender fluidity and disproportion through the stylized deconstruction of faces and figures.

During ShoppingIL by Google, enjoy a 20% discount on Clock’s online store.

NUKA

 MOOUI BRAZIL (credit: PR)
MOOUI BRAZIL (credit: PR)
NUKA was founded by Anat Harel to bring beautiful home decor items she discovered during her travels back to Israel. Joined by Keren Fadida, they strive to introduce new design perspectives to Israel by collaborating with global brands. Their selection includes bowls, vases, cushions, storage items, candles, and more. The brand carefully curates items based on values like women’s empowerment (DOING GOODS) and social impact (BONGUSTA), using high-quality or recycled materials in designs filled with vibrant colors and joyful energy.

During ShoppingIL by Google, NUKA offers 30% off sitewide.

Oritkalev

 Oritkalev (credit: Orit Kalev)
Oritkalev (credit: Orit Kalev)
Orit Kalev, a graphic artist specializing in digital collage, creates inspiring visual worlds through surprising combinations of images, colors, and shapes. Her artworks, printed on high-quality art paper, add a touch of beauty and creativity to any home. Her studio is located in Kibbutz Beit Zera, near the Sea of Galilee.

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During ShoppingIL by Google, Orit Kalev offers up to 30% off selected items on her website.

Patricia Abramovitz

 Patricia Abramovitz (credit: PR)
Patricia Abramovitz (credit: PR)
Patricia Abramovitz is an Israeli artist whose oil paintings are crafted with palette knives directly onto the canvas. Her site features abstract and landscape paintings inspired by the natural beauty around her.

During ShoppingIL by Google, enjoy a 25% discount on framed works and wooden artwork available on her website.

Marin-Arts

 Marin-Arts (credit: Marin-Arts)
Marin-Arts (credit: Marin-Arts)
Finally, meet Marina Manoukian, a multidisciplinary artist and Tel Aviv University graduate. Specializing in digital illustration, she creates custom portraits of trailblazing women through her brand Role Model Women. Her prints are featured on various products, promoting female empowerment and making art accessible. The brand includes items like pocket notebooks, wooden coasters, pen holders, canvas bags, and more.

During ShoppingIL by Google, Marin-Arts offers 30% off all products on her website.