Leading chains for electrical and electronic products are launching sales promotions for the holidays, partly due to the fact that they are stuck with stock of products. The special promotions are held even before the international year-end promotions that take place in November.
The Newpan network offers attractive promotions and benefits for the Tishrei holidays. Ido Shani, VP of Marketing: "The consumer tends to renew himself before the Tishrei holidays, and accordingly we see a 25%-30% increase in sales of small and large electrical products, and audio products."
The Kitchen Aid brand of mixers will be offered in a special KSM70 model. Anyone who purchases the product will receive an Italian experience box, which includes an accessory for making pasta worth NIS 799. Those who purchase the Magimix food processor brand will receive a juicer worth NIS 600.
The BOSE audio brand, the Tefal iron brand and the Haier electrical appliance brand, which includes refrigerators and washing machines, will be sold at special discounts.
ALM also came out with back-to-school sales and is now expanding the range of discounts on laptops, tablets, smartphones and more.
Special discounts on electrical and electronic products are also given in the electrical warehouse network. A significant part of the sales of these three chains is made in Eilat. The HI group, which employs 700 people and markets electrical and electronic products, is also preparing for the holidays with special promotions.