Talia Ovadia's revolution: From reality star to owner of a skincare brand
"Big Brother" winner and social media sensation launches Crinière with distilled hyaluronic acid, promising viral-worthy hair transformation.
By MEITAL SHARABI Talia Ovadia (photo credit: RAN YEHEZKEL)
Talia Ovadia, the familiar face from "Big Brother" conquered the social networks with more than 380 thousand followers, and now she surprises again. This time, she is not satisfied with being a network anchor, but breaks into the beauty world with an innovative hair care brand called Crinière.
"The goal that accompanied me throughout this long process," says Ovadia with a smile, "is that the first time they will buy because I recommended it, and the second time they will buy again because the product really works. It is perhaps one of the only products on the market that work in this way - and I say this as a consumer."
From personal trauma to a professional brand
The story behind Crinière begins in the 7th grade, when Ovadia experienced real trauma following a hair straightening that ended in serious damage. "The skating tore my hair out," she recalls. "From there I began a long journey of rehabilitation and learning about the hair fiber." This journey led Ovadia to explore the world of hair products in depth, to become the "perfect customer" of every possible care product, in Israel and abroad, and to gain extensive knowledge about active ingredients and advanced hair technologies.
Talia Ovadia (credit: IDAN COHEN)
The result is a series of professional products based on a unique formula, specially adapted to Israeli hair and the local climate. The innovative technology detects hair damage and provides an intensive restoration effect. The brand's flagship ingredient is a distilled hyaluronic acid complex at a concentration of 2% - 200 times the concentration common in similar products on the market. "The acid penetrates the hair fiber, draws moisture into the scales and locks it in," Ovadia explains. "It gives an immediate effect of shine, vitality and elasticity from the very first use."
But Ovadia was not satisfied with product development. Before the launch, it made a unique move: It divided the products into 7 of its cubes and asked them to document the use and give feedback. "The reactions were beyond what I expected," she says excitedly. "All the experimental women showered compliments in a way that made us all skip a beat."
The crinière brand (credit: RAN YEHEZKEL)More than just another skincare brand
Crinière is not just another skincare brand. Ovadia emphasizes the patriotic values behind it: "It is important to me to produce in a blue-and-white factory that also markets its products abroad." In addition, she undertakes to donate a tenth of the brand's profits, continuing the tradition of giving that began with her winning the million shekels in "Big Brother".
In the first phase, Crinière offers three products at special launch prices for three days only: Heat protection spray (NIS 139), hair mask (NIS 139), and shampoo (NIS 199). The products are available for purchase on the brand's official online site.
