DECATHLON, the international sports brand, continues to expand its presence in Israel with the opening of its 11th store, this time in Ashdod. The new store, located in the BIG FASHION Ashdod mall, will cover an area of 2,700 square meters across two floors, with 2,100 square meters dedicated to sales space. The store will be fully accessible, featuring wide corridors, escalators, and elevators. It will offer thousands of innovative sports and camping products and accessories, all subjected to rigorous quality checks. Users of all ages and skill levels can enjoy the comfort and safety that DECATHLON products provide.
Great thought has been given to the store's design and its adaptation to the local audience. The store will offer a world of sports possibilities to around 400,000 mall visitors from the city and neighboring towns. With Ashdod's vibrant maritime sports culture, residents will now have quick and easy access to a variety of water sports products, as well as items for over 70 other sports.
The Ashdod store will be the first in Israel designed according to DECATHLON's recently launched new concept and branding. This will be reflected in improved product visibility, efficient space layout, enhanced showrooms, and stations featuring digital screens to help customers learn about products and compare prices. The store will also include a repair workshop specializing in second-hand product repairs, with a focus on bicycles.
Yann Fabien, CEO of DECATHLON Israel, stated, "We are excited to open DECATHLON's 11th store in Ashdod. This new store marks a significant milestone in our operations in Israel. We believe in the power of sports to inspire and are grateful for the opportunity to make sports accessible to everyone. Just as we have become part of every community in every city we have reached, we are eager to become an integral part of the Ashdod community and celebrate the love for sports and nature with them."
Yael Klaron, VP of Business Development at DECATHLON Israel, added, "Our new store in Ashdod will bring the latest DECATHLON sports experience to the residents of the city and its surroundings, from the new branding to iconic products and the latest technical items. The store will offer a 360-degree experience, combining a physical in-store experience with digital solutions, while maintaining our attractive product prices. DECATHLON's continued expansion aligns with the trust and love of the Israeli audience towards the company, and for that, we want to thank our customers. The company views every new store opening as a significant and exciting milestone!"