The international makeup brand Maybelline New York is launching a new mascara: Firework Mascara, which provides maximum length and volume for 360-degree lashes. Firework Mascara creates a dramatic transformation, giving you full and long lashes that look like fireworks. Its lightweight formula contains vitamin B5 for lash care without clumps, offering a powerful look from every angle.Recommended price: NIS 55
Add a Sun-Kissed Glow: The beauty and makeup brand Clinique presents your new best friend for this summer, the Sun-Kissed Face Gelee. This oil-free gel bronzer offers a natural, healthy, and glowing tan. It spreads easily and doesn't cause irritation, suitable for all skin types.Recommended price: NIS 175
Tic Tac refreshes the summer with a new flavor: Mango Tic Tac! This new and limited edition is arriving in Israel for the first time.Recommended price: NIS 2.50-6.90
A new brush has joined the DAFNI® family: DAFNI® Active. This cordless, small, light, and compact brush is perfect for travel and any moment requiring small touch-ups that make a big difference. The brush allows for smoothing and styling from the roots (including those annoying flyaways and the smallest hairs) to the tips, anytime and anywhere with a simple brushing motion.Recommended price: NIS 499
New from Dr. Fischer: GENESIS SUN STICK, a face stick providing very high and broad protection from the sun's rays, helping to prevent pigmentation. It offers SPF50+ protection, 24-hour hydration, is fragrance-free, and comes in a convenient to-go package.Recommended price: NIS 64.90
Luxury brand Michael Kors introduces two new perfumes for him and her.Recommended price: NIS 449
The fashion house BOSS launches a new perfume line: BOSS THE COLLECTION. These eight men's perfumes are inspired by BOSS's iconic items and present scents suitable for any style or occasion. This sought-after line will be available at the brand's flagship stores and on the Factory website.Recommended price: NIS 895-997
The SACARA chain launches a new deodorant series based on natural ingredients, providing full protection. The new deodorants do not stain clothes and are also suitable for sensitive skin: Aloe Vera and Chamomile Deodorant, Olive Oil and Shea Butter Deodorant, and Coconut and Vitamin E Deodorant.Recommended price: NIS 12.90
