Founded in 2012, Collagen Plus focused on advanced technology and scientific research to create products that genuinely enhance the quality of life for its customers. The company began by producing and marketing collagen-based cosmetics and later expanded into dietary supplements and collagen-enriched gummy candies.
Ron Weinberg, founder of True Story (formerly Collagen Plus), grew up in a family business focused on importing and distributing gelatin for the food and pharmaceutical industries. During a business meeting, he was first introduced to the health potential of collagen. After witnessing successful experiences among friends, particularly those suffering from joint issues and signs of aging, Ron decided to establish a production line for quality collagen products for the Israeli market.
Today, under the name True Story, the company continues its mission to connect people with the benefits of natural collagen. The professional team is committed to creating health and skincare products that are accessible, easy to use, and effective. The company insists on uncompromising quality, selecting premium raw materials and ensuring scientific and clinical backing for every product and ingredient.
Among the leading products of the company are:
1. Hello Sunshine - Day Moisturizer (NIS 225):This cream contains 2.5% collagen peptides, hyaluronic acid, and concentrated nourishing ingredients. Developed in collaboration with the German company GELITA, the cream provides long-lasting moisture, firmness, and a lifting effect. It comes in a 50 ml package and is particularly suitable for dry or mature skin. Visible results can be seen after just one week of use, with significant improvement after 8-12 weeks.
2. Masquerade - Nourishing Face Mask (225 ₪):This mask contains 2.5% unique collagen, hyaluronic acid, amino acids, and antioxidants. It offers intense nourishment and promotes skin renewal. It is recommended to use the mask 1-2 times a week for 15-20 minutes. Significant improvement in skin appearance can be observed after 4-6 weeks of consistent use.
All these products are based on advanced technology and scientific research, containing high-quality collagen produced by the leading German company GELITA. They offer effective solutions for nourishing the skin, reducing signs of aging, and achieving a youthful, fresh appearance.
True Story's mission is to connect people with the amazing power of natural collagen. The company's experts are dedicated to creating a health routine that is accessible, easy to use, and above all—effective. At the heart of this mission lies the company's commitment to uncompromising quality, ensuring the selection of the highest quality raw materials and insisting that every product and ingredient is supported by solid scientific and clinical research. This is True Story's way of ensuring that everything the company offers truly makes a difference. The consultation center is available to customers, providing professional support and guiding each individual toward the best results. True Story continues to innovate and develop high-quality products based on the power of natural collagen, while maintaining its commitment to quality and uncompromising effectiveness.