In a surprising move in the communications world, Partner Group announced today (Monday) an unexpected collaboration with Yes. This cooperation will bring a significant upgrade to the Partner TV service, including an innovative app, an upgraded interface, and a richer and broader content offering. The new app, developed by Yes specifically for Partner, will be based on the most extensive content package of the Sting+ service. The app will be fully adapted to the Partner brand and offer an advanced and convenient viewing experience for users.
Partner assures that the upgrade will be automatic for all Partner TV customers, without any change in the monthly price and without any need for intervention by the customers. The upgrade is expected to take several months, after which customers will enjoy an improved and more advanced TV experience.
Once the preparations, expected to take several months, are completed, all Partner TV customers will be automatically upgraded, whether in TV packages or combined internet and TV bundles. This will be done without any change in the existing monthly price and without any action required by the customers, who will keep their same set-top box and remote control. Customers will continue to enjoy the service and support level from Partner for fiber optics and TV and will receive full responses to their inquiries at Partner's customer service centers.
The Partner TV upgrade is another part of the strategic plan implemented by the company's management to build Partner's future vision while upgrading all its service arrays: cellular, fiber, and TV. Recently, Partner launched Private 5G, the most advanced and secure cellular network globally, for the first time in Israel. Additionally, it has signed agreements with infrastructure companies, making Partner the company with the widest fiber offering in Israel and the only one capable of providing fiber in every home with fiber infrastructure. In the TV sector, the company sought a new model for the existing operation.
Once the technological preparations and approvals are completed, Partner will notify its customers and the public in an orderly manner.
Partner Group CEO Avi Gabay stated: "Partner Group's worldview is to offer the most advanced products in the market. Our customers receive the best cellular and fiber internet services and will now also enjoy a significant upgrade in the TV app and content scope, without any additional charge."
Partner was represented in the deal by Attorney Yael Shimon Mani from the Pearl Cohen law firm. Yes was represented by Attorney Lior Porat from the Gornitzky law firm.