Soft and sparkling kisses are news from the SACARA network - a collection of lip glosses with a glossy finish. The collection includes 20 trendy shades with a velvety texture that provides moisture and nourishment to the lips. They have a long-lasting shine pigment, softness, and a glossy and smooth appearance. The lip glosses come with a unique brush for easy and uniform application, and the formula provides rich-looking lips throughout the day without feeling dry. Consumer price: 15 shekels.
Available at all store branches throughout the country and online.
Between 2 and 10, there are more new products from SACARA: The #2-10# series, body creams enriched with aloe vera and chamomile extract, with a rich texture that absorbs quickly, nourishes, and protects against dryness and cracks in the skin. The new cream series includes 5 scents that match the fragrances of SACARA's recently launched perfume series: 1-13, and they are designed with inspiration from leading scents from around the world, leaving behind a pleasant, intense, and deep fragrance trail. The body cream comes in a tube, and the series includes 5 different scents: Number 2 - Amber scent, Number 5 - Luxurious unisex scent, Number 7 - Sweet scent, Number 8 - Sparkling fruity scent, and Number 10 - Romantic scent. Consumer price: 15 shekels. Content: 200 ml.
Available at SACARA stores.
Pola Booster is a high-quality skincare product endorsed by celebrities such as Noa Kirel, Ophira Asayag, DanaFrieder, Yehuda Levi, Michal Gertzig, Itay Levy, Liran Kohener, Liron Vayzman, and more. It is a new and moisturizing face cream specifically designed for dry winter days. Pola Booster is an anti-aging cream that can be used both day and night to treat wrinkles, signs of fatigue, and improve skin elasticity. It is enriched with hyaluronic acid to restore skin volume and natural compounds such as polyphenols for epidermal thickening, collagen density, and improved skin flexibility. The cream is rich in vitamins, minerals, and essential plant extracts that provide hydration, nourishment, and leave the skin soft, radiant, and smooth without any greasiness.
The price is 500 shekels and it can be purchased at the Pola clinic on Zeritski Street in Tel Aviv, on the Pola website, at Duty-Free, and on El Al flights. For consultations and appointments at the Pola Natural Medicine Center, call 077-2006777.
Maybelline, the international makeup brand, is launching a new beauty line called Super Stay Skin Tint. This product provides a natural, glowing look and lasts up to 24 hours. It is enriched with vitamin C for an instantly radiant skin appearance. The Super Stay Skin Tint offers lightweight coverage for a luminous and natural look, packed with glam and long-lasting for 24 hours. The formula is lightweight and enhanced with vitamin C, which nourishes the skin and helps achieve a smooth and fresh complexion. The recommended retail price is 55 shekels (launch price for February is 50 shekels).
Maybelline New York products can be found at selected supermarkets and pharmacies. For more information, visit their website.
Oil or butter?
New from 'Krema', rich body creams that nourish the skin with moisture, help calm dryness, provide a soft feeling, and are scented with a delicate fragrance. The body cream formula is based on ingredients that help maintain a healthy skin appearance. The rich texture comes from a combination of shea butter, vitamin E, and additionally, one product contains murumuru butter and the other contains coconut oil. After application, the skin feels soothed and calm. As part of the Inspired By Nature trend, the body creams do not contain: parabens, phthalates, and mineral oil. The recommended price for consumers is 23 shekels for a capacity of 500ml.
They can be found in marketing chains and pharmacies throughout the country.
Amnon and Tamar take center stage following the success of the iconic Skinfood series. Weleda, the international cosmetics brand, launches an innovative and unique product: Ultra Light Oil Mist for radiant skin on the body and face. It joins the new Skinfood series for facial skin, providing a superfood for the skin based on healing plants, essential fatty acids, and active ingredients from nature. Skinfood Ultra Light Oil Mist provides a natural glow without leaving a greasy feeling on the skin.
The oil consists of two layers: moisture and nourishing plant oils, making it easy to apply and absorb. The unique formula is based on 100% natural ingredients, rich in botanical extracts of amnon and tamar, chamomile and calendula, and maintains the moisture level of the skin. The Ultra Light Oil Mist can be used for facial skin: before applying makeup, it provides moisture and protects the face from drying out. After applying makeup, it provides a radiant finish. Throughout the day, it refreshes makeup and provides moisture and glow. It can also be used for the body: after sunbathing, it helps maintain the tan for a longer time and provides moisture and radiance to the skin. Before an event, in the décolletage area, it gives a shiny and radiant appearance.
The price for consumers is 139 shekels.
Weleda's Skinfood products can be found in a variety of pharmacy chains, natural stores, and private pharmacies.
Maccabi Farm's pharmacy chain is the first to market Gerovital's anti-aging products in Israel. Gerovital products are imported to Israel by Y.A.A. Technologies (owner of the "Pharma Med" brand). In the initial stage, 19 products will be marketed in Israel, including 9 products from the popular Gerovital H3 Evolution line. This line combines the youth super-enzyme sod with a new generation of hyaluronic acid called Primalhyal Ultrafiler, which helps reduce wrinkles and increase moisture in the facial skin by up to 66.7% after one month of use. Y.A.A. Technologies, owned by Raphael Hadida, a Brazilian-Jewish businessman with over 34 years of experience in the pharmaceutical industry, also holds the "Pharma Med" brand.
The company specializes in importing, marketing, and distributing a wide range of para-medical products and is a supplier of private brands for leading companies in Israel, such as Life by Superpharm and Maccabi Care by Maccabi Health Services. Shiko Nechon, the marketing and trade manager of Maccabi Farm, said that "the agreement signed to distribute Gerovital products in our 125 pharmacies will greatly enrich the range of dermo-cosmetic products on our shelves, especially when it comes to products from a company with 130 years of experience". The Gerovital H3 Evolution line consists of 9 different products. In the near future, the company aims to expand the presence of Gerovital on Maccabi Farm's shelves with an additional 5 premium products from the "black" line. Gerovital products are not regular cosmetics. The Gerovital lines belong to the category of dermo-cosmetic products and contain active ingredients for guaranteed results.
Among the products in the line, you can find: eye, forehead, and lip wrinkle treatment creams, intensive anti-aging face cream, brightening cream for dark spots correction, lifting night cream, ampoules with 5% hyaluronic acid, anti-aging serum, concentrated filling serum with 6% hyaluronic acid, wrinkle cream enriched with 3% hyaluronic acid, and micellar water enriched with hyaluronic acid. These products can be found at Maccabi Farm's pharmacy chain nationwide and at selected pharmacies throughout the country, as well as for purchase through the website.
An advanced solution to the number one concern among millennials is hair loss. Kérastase, a professional hair care brand, offers the GENESIS hair care range that helps strengthen hair fibers and reduce hair loss due to breakage. GENESIS is Kérastase's first hair care range with dual action against hair loss from breakage, using powerful ingredients that create a potent formula to reduce hair loss based on insights from hair stylists, nutritionists, and dermatologists. The unique dual approach immediately reduces hair loss by approximately 84% through strengthening hair fibers. The formula consists of ingredients that quickly stimulate hair root strengthening.
Additionally, it contains Adelweiss flower stem cells, which provide moisture and protect the hair from extreme conditions, prevent damage to hair fibers, reduce breakage, and contain ginger root components that stimulate blood circulation, create healthy hair, and maintain a healthy scalp. The GENESIS hair care range includes: Fortifying Bain (shampoo) priced at 129 shekels and containing 250ml, Fondant (conditioner) priced at 155 shekels and containing 200ml, Intensive Mask priced at 299 shekels and containing 500ml, Serum priced at 129 shekels and containing 150ml for strengthening hair fibers and heat protection, and two complementary treatment products for ongoing support to the scalp and strengthening hair durability - Fortifying Scalp Serum priced at 129 shekels and containing 90ml, and Fortifying Ampoules priced at 179 shekels and containing 10x6ml. Kérastase products are only available through authorized Kérastase salons. For a list of authorized salons, please visit the brand's website or call 1-800-301-666.
The Pineapple series joins the existing hair care series of the brand: Banana series (nourishing dry hair), Aloe Vera series (moisturizing normal to dry hair), Papaya series (repairing damaged hair), Macadamia series (smoothing frizzy and dry hair), and Cocoa Butter series (for curly hair). Recommended prices for consumers: shampoo and conditioner (350 ml) - 15 shekels, hair mask (390 ml) - 40 shekels. Available at Super-Pharm stores and on the Super-Pharm website.
KINETIC by TUMI presents an enticing and masculine scent that draws its power from movement. The top note reveals a new generation of amber with scattered notes of amberwood, balancing the sparkling impact of Italian mandarin and pepper leaves, upper notes that are invigorating and stimulating a sense of energy. As the fragrance unfolds, a captivating masculine heart resonates with subtle, sexy, and spicy notes of frankincense, everlasting flower, and nutmeg, blending harmoniously on the skin, adding depth and sophistication.
The fragrance's body instinctively attracts notes of smoky vanilla, elm, and teak wood, providing a lasting impression of strength and masculinity, creating the ultimate signature. The fragrance is highly concentrated and features patented technology that makes it exceptionally long-lasting. Fragrance notes: Top notes: Amberwood, Italian mandarin, and pepper leaves. Middle notes: Frankincense, everlasting flower, and nutmeg. Base notes: Elm, teak wood, and smoky vanilla. Price: 500 shekels. Content: 100 ml. Available at pharmacy and perfume store chains nationwide.