With an investment of NIS 2 million, City Market expands with new branch

City Market, Israel's largest private supermarket chain, opens a new 250 sqm store in Modiin's Morashah neighborhood and plans to open four more branches soon, investing an additional NIS 17 million.

  (photo credit: Rafael Mullokandov )
(photo credit: Rafael Mullokandov )

City Market plans to open the following new branches: a 750 sqm store in Be'er Ya'akov with an investment of NIS 6 million, a 300 sqm store in Rishon Lezion with an investment of NIS 3 million, a 300 sqm store in the Yavne HaYeruka neighborhood with an investment of NIS 3 million, and a 550 sqm store in Gan Yavne with an investment of NIS 5 million.

Yossi Schwartz, CEO of City Market, stated, "We believe we are different from other chains by emphasizing round-the-clock customer service. Our stores remain open for extended hours, sometimes without interruption, to provide excellent service to every customer, even at night.

"We intend to open branches in most new residential neighborhoods. Thinking about consumers, it is important for us to give a real chance to smaller, more affordable manufacturers and importers. At City Market branches, you can find all the products you are familiar with, along with a variety of products not seen in other supermarkets across Israel."

City Market was founded in 2012 and is managed by CEO Yossi Schwartz, Deputy CEO Hezi Hadyu, Business Development Manager Gal Mizrahi, senior partner Benny Ben Avraham, senior partner Itay Shish, and additional partners.

Currently, it is the largest private supermarket chain in Israel, operating 73 branches nationwide, including in Holon, Tel Aviv-Yafo, Ramat Gan, Giv'atayim, Bat Yam, Kiryat Ono, Rishon Lezion, Gedera, Rehovot, Petach Tikva, Modiin, Ashkelon, Hadera, Ashdod, Be'er Ya'akov, Kiryat Gat, and more.

The chain is currently undergoing rapid expansion, including a franchise model of Mini City Market stores. It provides quality service experiences to its customers and offers a wide range of products from all Israeli food manufacturers, including monthly promotions. Most of the chain's branches remain open continuously 24/7, including weekends.

The chain currently employs 750 workers, with store sizes ranging from 100 sqm to 1,000 sqm.