World's smallest green revolution - Wanna Greens

From the fashion runway in Paris to Israel

Pelagia Kolotouros, the new artistic director of the LACOSTE brand, launched her debut collection at a show held at the Roland Garros stadium in Paris and celebrated the brand's heritage, paying tribute to the 1927 victory of the legendary tennis player René Lacoste, the brand's founder.

The evolution led by Kolotouros marks a turning point in the brand that relies on sports style and touches on the aesthetics of high fashion.

The new direction in which Kolotouros leads, preserves the design heritage, with cuts based on the holy trinity of the brand: Freedom, creativity and simplicity. The collection re-examines the codes of the French tennis uniforms and gives them a sophisticated and elegant interpretation inspired by the 20s and 30s, the sporty inspiration is reinforced with elements of tailoring, the clean silhouettes take on new proportions.

Kolotouros is based on the original illustration of the crocodile that became an icon and was always on the side of the heart, which was illustrated by René LACOSTE and his close friend Robert George, a French ice hockey player.

To the classic colors of LACOSTE: White - the color of the tennis uniforms and green - the symbol of the crocodile logo and the court, are joined by sky blue and brown terracotta clay.

Debra Yanitzak, director of the brand's trade department: "Most of the items in the collection are unisex items, the cuts are clean and identified with the brand, the design elements are given a refined version, there are only two items of each model."

Among the leading items: Jeans with embossed white embroidery of the crocodile, shirt with the history of the brand, light blue jeans with a prominent crocodile print in white, black alpaca wool sweater with crocodile knitting, tailored suit, black tennis suit with white trims Vest with braids.

The collection will only be sold in leading fashion capitals, including Tel Aviv, here it landed at Five Point Four in the Sharona complex and will also be sold on the Factory 54 site.

Night fix

A night's sleep is beneficial not only for our body but also for the skin of the face, a fact that was internalized 40 years ago by Estee Lauder - a beauty brand specializing in the science of the skin at night. Add to this 30 years of research into the skin's natural collagen production, which reaches its peak at night, and you get a nocturnal revolution.

Revitalizing Supreme+ Night Power Bounce Creme is a night repair cream that harnesses the power of collagen and performs 3 actions during the night: Protection, repair and strengthening, the cream supports the production of the skin's natural collagen and provides a 10-fold boost thanks to an exclusive technology that contains 8 powerful components that increase the firmness of the skin .

What is guaranteed? Visible results overnight, reducing the appearance of wrinkles and fine lines by 15% after one night's sleep and strengthening the skin's natural collagen within 4 hours.

The cream contains concentrated algae extract, sigsbeckia extract and vitamin E which work in synergy, protecting the skin from irritation and free radicals resulting from environmental pollution, sun and stress which we lack these days and maintaining the moisture reserve in the skin and strengthening the function of the skin barrier.

Forget the heavy night cream of old, the product has a light and velvety texture that melts into the skin and leaves a cloud of mandarin, bergamot, violet and sandalwood notes.

Fashionable fragrances

The connection between the world of fashion and the field of perfumery was born in the seminary of the legendary Coco Chanel as early as 1922, the Parisian bikers who drew inspiration from her, adopted the trend that still works today and here is the proof.

The Givenchy brand adopted the iconic audacity of the perfume L'Interdit which is a milestone in the history of the brand founded in 1957 by Hubert de Givenchy, 6 years ago the fragrance was relaunched and has been on the rise ever since.

The new fragrance L'Interdit Absolu marks an important stage in the story of fragrance, opening a door to a radical dimension with notes of Kashmir, orange blossom, tuberose and jasmine sambac, lavender, cardamom, neroli, tobacco and rum.

The Bvlgari Omnia perfume collection of the "Bulgari" brand presents the prestigious version of the iconic perfume Crystalline EDP.

The brand was inspired by the story of the lotus tea and contains notes of the lotus flower, extracts of: Green tea, jasmine absolute, musk, sandalwood, organic green mandarin and nashi pear.

The brand is loyal to the Flower Stones of India project, which promotes sustainable jasmine farming, and includes 80 farmers trained in sustainable farming methods and ensuring a profitable future for future generations.

The Kenzo brand launches La Récolte Parisienne, a new fragrance in the Flower By Kenzo series, which brings back to life the brand's love for flowers, inspired by an urban flower field in Paris, managed with biodynamic methods.

The perfume contains natural ingredients such as dahlias grown with the Nature Print® technique that allows the fragrant molecules of the flowers to be extracted without picking them, damask rose notes, white musk, yellow mandarin, pink pepper and tonka beans.

As a brand committed to the environment, the perfume contains 93% ingredients of natural origin and continues the brand's commitment to protecting the environment.

The jewelry brand TOUS launches Electrotouch, an electrifying fragrance, for women who radiate energy and know they are the center of attention.

The perfume contains notes of pear, grapefruit, cranberry, jasmine and orange blossoms, shenit cream, sandalwood, vanilla, praline and Dreamwood™ - a natural ingredient produced with green technology.

Real moments

Fashion illustrator Talia Zoref, who has worked with leading fashion houses including: Chanel, Dior and Fendi and her illustrations have appeared in newspapers such as Vogue, Forbes and the New York Times, is launching with SABON The Little Marvels of Paris - limited edition illustrated care cases inspired by Paris.

In the series: Bath oil, body peeling, silk body milk, body gel, hand cream, eau de soap, scent diffuser and gift sets, with organic extract of the heart-shaped linden flower that characterizes the city.

Added: "I wanted to show the magical and hidden sides of Paris, the moments that you feel when you arrive in the city of lights but don't symbolize them with a specific symbol, the small balcony in front of the view with the coffee and the corazon, the parks where you can sit for hours - the small and wonderful things that I wanted to convey through my handwriting, like An invitation to experience Paris".

Yaron Levy, CEO of Sabon: "We started as a company that focused on atmosphere products for the home, today the focus is on care products for the face and body with an emphasis on quality and visibility and upgrading the visibility of the stores."

Clear and smooth

Love smooth hair without effort? You should get to know Dyson's new revolution, which launches Dyson Airstrait - a straightener for wet and dry hair that works on a powerful and focused air flow, which dries and straightens the hair.

The straightener is suitable for a variety of hair types and makes it possible to achieve a smooth and natural hair look with volume and flexibility, without fearing hot plates that burn the hair.

James Dyson, brand founder and chief engineer: "A deep understanding of utilizing the potential of powerful air flow is the basis for the performance of the new hair straightener, the expertise we have gained over the past 25 years is what allowed us to launch the advanced hair straightener, without heating plates and without heat damage, the process saves time, preserves the strength of the hair and makes it possible to achieve a smooth and natural look, our engineers thoroughly researched everything, from the structure of the hair to the dynamics of the air flow, while understanding the thermal, mechanical and chemical damage and their effect on the health of the hair."

The green revolution

The watercress that was recently announced as the healthiest vegetable should be careful, a new star has entered our lives, Wanna Greens - the smallest green vegetable in the world, based on the wolfia plant, which will revolutionize the fresh food industry and our dietary habits.Wanna Greens is a product of the revolutionary Quantum-Farm technology developed by Dr. Tsipi Shoham, biologist, co-founder and CEO of the company, it is an intra-structural, vertical and modular farm that combines advanced technologies of automation and artificial intelligence and imitates the quantum growth in nature and enables wild growth -Sustainable.

Dr. Shoham: "The most significant factor that affects our health is the food, the unique growing method allows for efficient, clean and sterile production of Wanna Greens, while maintaining high nutritional values and minimizing the use of resources in a small package. The product has an especially high nutritional value, more iron than spinach, more zinc From broccoli and kale, and more potassium than any other vegetable, it is convenient and simple to consume and stays fresh in the refrigerator for weeks, thanks to its growth in a sterile environment, there is no need to wash before eating.

This is the beginning of a new era in the field of nutrition and agriculture and an innovative, convenient and healthy way to incorporate fresh vegetables into the daily menu that is expected to change the face of the fresh food industry, the product is approved as a Non-GMO product, after passing the strict certification of The Non-GMO project."

Thanks to a strategic collaboration between GreenOnyx and Ruti Broudo, owner of the R2M group, wanna greens will be available on Broudo's delicatessen website, in selected branches, and in the R2M group network, Broudo: This is the future of world nutrition."

Neeman Bakery

Among the bad things in the country, it's good that there are unifying holidays, the Neeman Bakery chain - the world leader in breads, pastries and desserts, is on alert (positive not to worry) and is launching a collection of cakes and desserts, alongside classic honey cakes and creative cakes.

Mimi Neeman Sheikh, one of the owners of the chain: "Rosh Hashanah is a special and holy holiday, full of prayers for a good, sweet and blessed year. It is one of the most significant holidays in Judaism, a family holiday full of joy, good food and of course honey. Our cake collection combines honey as the main ingredient, spices and special culinary combinations. The people of Israel love tradition, and the demand for our classic cakes continues to be high."

In the collection: Classic honey stripe cake; classic honey cake; honey streusel; bleached almond honey; crushed pecan honey; Kugelhof: Classic honey, almond crumble, apple in honey, espresso chocolate, carrot, honey with white fondant and classic honey in honey-white fondant glaze; Retro Honey Roll; Kadaif honey; fur honey sting; Honey cookies: Cranberries; honey hearts; Honey souffle mini soufflé box; box of chocolate balls; Crown disease and more.