Broudo sets expectations

FINQ launches an innovative TV campaign featuring its new presenter, Ruti Broudo.

Eldad Tamir and Ruti Broudo (photo credit: DAN LEV, official site)
Eldad Tamir and Ruti Broudo
(photo credit: DAN LEV, official site)

FINQ, a platform for managing pensions and investments through AI, founded by Eldad Tamir and Nir Tzuk, launched an innovative TV campaign this week with its new presenter—Ruti Broudo. The set included a real baby, with whom Ruti sets expectations for the life ahead through witty, cynical, and humorous text, aiming to convey that anyone can change their future and rewrite their life contract.