WATCH: Video woos students to make aliya with 'a free degree on Uncle Shmuel's tab'
The campaign was put together by the government’s official advertising arm.
By JPOST.COM STAFFAd campaign urges aliya
The Israeli government has launched a new ad campaign urging Jewish college-age youth from North America to make aliya.The comical campaign was put together by the government’s official advertising arm. The video appeals to young students, promising "a free degree on Uncle Shmuel's tab."