Want to master cake-making? Head to Tel Aviv's newest baking studio
Located in the heart of Tel Aviv, Baker Street TLV is a corona-friendly fun cake making studio open for group workshops
By ANNA AHRONHEIMAn assortment of cakes, cookies and brownies are seen on display at Baker Street TLV.(photo credit: ANNA AHRONHEIM)
Opening a new business can be hard, and opening one during the heights of the coronavirus pandemic... well, that can be even harder. But that’s exactly what Tel Aviv businesswomen Georgia Green and Lee’at Gentely have done with Baker Street TLV, a new baking studio in the heart of Tel Aviv.“People are looking to do something fun even during the coronavirus pandemic,” Gentely told The Jerusalem Post. “This is a way to do an activity comfortably in a corona-friendly environment.”The baking studio in the heart of the White City has a large custom-made island for group workshops, corporate team-building events, private classes and events such as bachelorette parties and birthdays.The kitchen is equipped with Delonghi ovens and KitchenAid mixers. Participants in the classes are provided with all the ingredients, materials and tools to bake their masterpieces, including basic skills of making cakes and advanced tips and tricks from the two talented bakers.“Every class teaches you from start to finish about making cakes,” Gentely told the Post.Up to 20 people can fit around the six-meter-long island, but each workshop will be limited to 10 participants because of coronavirus directives.Gentely and Green have been baking for years.Gentely, a lawyer by training, is self-taught. She started baking cakes 10 years ago for her daughter’s first birthday. Five years later she founded Caked and Baked, which is known for its fun and creative cakes, such as the trendy unicorn cake.Her cakes are famous in Tel Aviv and were featured in the music video Entrepreneur by Jay-Z and Pharell William, which promotes more than 30 Black-owned businesses around the world, some of which almost closed during the pandemic.Cake baking is “my therapy,” Gentely told the Post, adding that the opening of Baker Street TLV was the perfect business to go alongside Caked and Baked, “her baby.”
“Since moving to Israel 10 years ago, I have had the pleasure of connecting with the thriving community in Tel Aviv and building relationships with people in the baking industry,” she said. “I’m excited to be partnering with Georgia and launching a space where we can bring people together to learn, grow and teach the wonders of cake-making and together build a community of creators who share the same passion.”Green, who moved to Tel Aviv in March at the beginning of the pandemic, is an online cake influencer and trained at Cordon Blu.“My baking career was founded in London, and I’ve spent a lot of time developing my brand and connecting with the baking world in Israel, Europe and the US,” she said. “For the past six years, I’ve built a community of like-minded individuals who share the love and enthusiasm for baking, and I’m thrilled to be bringing my expertise to Tel Aviv and sharing my knowledge with others at our new studio.”Green landed in Israel a week before the lockdown was implemented in Israel, so their plans to “take on the cake world” ground to a halt. But as Herzl said, “If you will it, there is a way.”After finding a space and having it custom-designed to their specifications, the studio will allow participants to master the art of caking-making, Gentely said.“These aren’t your average cakes,” she said, clearly smiling underneath her mask.The first workshop begins on Wednesday, September 2.
