“Many people have told me that music is more important to them at this time than at any other time in their lives,” says Tali Gottlieb, Executive Director of the Israel Philharmonic Orchestra Foundation, “and they feel that it is truly supporting them.” In this spirit, and thanks to the initiative of Mrs. Ruth Sheetrit, board member of the IPO Foundation and Chair of its Event Committee, jpost.com will be broadcasting a concert by the Israel Philharmonic Orchestra, conducted by Lahav Shani, featuring legendary pianist Martha Argerich at 4 pm this afternoon, performing Brahms Symphony No. 2, and Beethoven Piano Concerto No. 2.
The concert, which was originally performed in December as part of the IPO subscription series, is being broadcast with the cooperation of medici.tv, the largest online platform for classical music, which has captured the performances of leading classical artists, ensembles, and orchestras in great concert halls, festivals, and competitions around the world. Gottlieb says that in addition, medici.tv will be offering a free one-month subscription to their online content for those who listen to the performance. The concert was conducted by Lahav Shani, the IPO’s Music Director-Designate, who is slated to become the Israel Philharmonic’s second Music Director, following Zubin Mehta, this October. “The fact that Zubin is being replaced by a 31-year-old Israeli, who is an international star, is something to be extremely proud of, which we want to showcase,” says Gottlieb.
The Israel Philharmonic expends a great deal of effort to engage younger audiences through its Keynote music education and community outreach program, exposing over 20,000 children per year to the magic of classical music. There is a growing interest in classical music among the younger generation and the more we expose people to classical music the more interest it evokes, says Gottlieb. Over 50% of the orchestra’s members today are under 50, many of them native Israelis. Their enthusiasm is expressed by what one of the younger musicians told Gottlieb. “There are two types of people in this world – those who love classical music and the IPO, and those who are yet to discover that they love classical music and the IPO.”
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