![CEO of Vibe Israel Joanna Landau [L] and to President Reuven Rivlin [R] at the presentation of the new study conducted by Bloom Consulting for Vibe Israel (photo credit: MARC NEYMAN/GPO)](https://images.jpost.com/image/upload/q_auto/c_fill,g_faces:center,h_537,w_822/435992 "CEO of Vibe Israel Joanna Landau [L] and to President Reuven Rivlin [R] at the presentation of the new study conducted by Bloom Consulting for Vibe Israel")
Vibe has put their Vibe Tours to Israel on pause over the political situation that has developed since the current coalition was voted into power last November.
Vibe explained in their newsletter that the political situation has created a gap in the “product” of Israel and the brand of Israel that they have been promoting.
The group stated that the governmental changes and their impact challenge “the very core of the passion many Israelis feel towards their country…”
The organization insists that they will reflect on what other efforts they can invest in to continue their work.
The actions, achievements, and goals of Vibe
Vibe Israel was developed in 2011 to improve public perception, particularly that of younger generations, towards Israel.
The group has shared Israel’s story through trips for digital influencers. The group has brought 256 influencers from 20 different countries to experience Israel for themselves, creating an online positive impression for 1.2 billion online users.