The initiative places an emphasis on artistic and creative quality as well as the reasonable pricing that makes these works accessible to the general public. The auction will take place on March 3 at the Yaron Yerushalmi Hall of the Suzanne Dellal Center in Tel Aviv. It is scheduled to begin at 7:30 p.m.Bidders can win original works of art by contemporary artists. The drawings range in price from $200 to $15,000.The venture is the brainchild of Ron Laufer, an entrepreneur seeking to bolster and encourage Israeli art and local artists who are just starting out. Laufer chose the artists using very specific criteria. The idea behind the auction is to back artists who have not sold their works yet produce high-quality material whose value consistently rises.Art is an excellent investment for those seeking to reap dividends, especially considering that it is very rare for works of art to become less valuable. Indeed, the market for contemporary art is often immune to economic crises.Art holdings have become part of investors’ portfolios, and the world of art has become an attractive choice for those looking for income alternatives. There is a way to invest besides real estate.