Shlomo worked for Netanyahu for what is thought to be longer than almost anyone before him – from 2005 to 2011 – proving his staying power. In 2013, he joined the staff of his former co-worker in Netanyahu’s office, Bennett, and helped catapult him into the Likud-led coalition.
“Shalom Shlomo has had a hand in every major Israeli political development of the last 15 years,” a fellow political strategist said last year.
Between elections, Shlomo serves as Israel director of business development of Publicis Groupe, the world’s third-largest advertising and communications group. At Publicis, he worked with a number of multinational companies, helping them break into and navigate the complicated Israeli market.