It’s hard to keep abreast of all the innovation coming out of Israel – especially when there are some 6,000 active tech start-ups in Israel, according to Start-Up Nation Finder.
Here comes VDroom, an Israeli start-up launching a tech platform to provide virtual reality viewing for hotels, rental apartments like Airbnb, airlines and resorts – generating higher traffic and leading to more bookings.
If you’re subletting your apartment on Airbnb for a few days as you fly out of town on a European escapade, you may take a few standard photos to post on the site.
VDroom allows you to present a full panoramic, 360-degree view – and upload those tools on Google Images, to your Facebook page, or any other website. With a smart virtual tour of your hotel or venue, you’re more likely to get views, customers and revenue.
Virtual reality is an interactive, 3D-generated world that you can explore – one where you feel immersed with sights and sounds, as if you’re swimming with dolphins or exploring a cavernous castle.
“We all know that 360-degree images have become very trendy,” said VDroom founder and CEO Michal Hubschmann. “Technology is improving, software is improving – it’s allowed us to develop a player that enables us to engage the users in a very fast way, and in a high-quality way.”
VDroom also includes a smart digital virtual gallery to help fledgling firms improve their e-commerce game.
The start-up is targeting hotels, with the offer to upgrade room-viewing services. It estimates that a chain with 10 hotels – each hosting some 100 rooms – could upgrade to virtual reality and earn millions of dollars more in increased booking.
How come? Better image quality – and VR tools – can greatly increase customer conversion rates. And the VR can be fully interactive – with coupons and discounts presented to users who embark on a virtual tour of the hotel.