Why Starbucks failed in Israel (and only in Israel)
This week, the JPost Podcast brings you a special episode on why the coffee giant failed in Israel.
By PODCASTWhy Starbucks failed in Israel (and only in Israel)It’s an odd point of pride, perhaps, but Israelis take a strange satisfaction in the fact that their country is the only one where Starbucks, the international coffee giant, failed.On social media, when the factoid is raised as part of a clever tourism marketing campaign or even an effort to tempt the company to try its luck in the Holy Land a second time,the reactions are fairly universal. 'We don’t want you here,' people seem to say. 'We make better coffee on our own.'While the fact of Starbucks Israeli failure is well-known, the reasons behind it are less widely understood.This week, the JPost Podcast brings you a special episode on why the coffee giant failed in Israel and only in Israel. The episode was produced by TLV1.fm, an English-language radio station in Israel that originally aired the program. You can find more of their stories and subscribe to their podcasts here.