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Last week I traveled to Ramallah to meet Muhammad al-Madani at Fatah headquarters in the southern part of the city.The nondescript building could easily pass for apartments if not for the guard post at the entrance, the large Palestinian flag flying on a nearby pole, and the three Palestinian soldiers in army fatigues armed with Kalashnikov assault rifles.Madani invited me to come see him since he can no longer enter Israel. A member of the Fatah Central Committee and a close associate of Palestinian President Mahmoud Abbas, Madani had been allowed to enter Israel freely as chairman of the Committee for Interaction with Israeli Society, a public diplomacy committee set up a year ago by the PA to do outreach in Israel.In June though, Defense Minister Avigdor Liberman revoked Madani’s entry permit citing his supposed subversive activity within Israel, including an attempt to establish a political party.Madani’s office is spacious. On one wall hangs a picture of Albert Einstein, with a quote: “Should the Jews not learn to live in peace with the Arabs, the struggle against them will follow them for decades in the future.” On the other wall hangs a picture of Faris al-Khoury, a Syrian nationalist.Needless to say, we didn’t see things exactly the same. Abbas, I reminded him, rarely condemned violence after deadly attacks. When I asked about incitement, Madani responded that there is incitement in Israel – in the media, and when settlers drive on roads throughout the West Bank. When I asked about continued terrorism and why the PA didn’t do more to stop it, Madani said that Israel was committing terrorism with IDF incursions into Palestinian cities and, of course, what he views as the Israeli occupation of his land.So, I asked him, how do you really expect to penetrate the Israeli public and shift its mindset? “We need to decide who is oppressed,” Madani said with a smile. “I don’t believe that God gives land to people. We are all part of one society even though every religion has its own narrative.”As for peace, Madani said, “all” Israel needs to do is agree to the principles of the Arab Peace Initiative, a Saudi-proposed plan that calls for an Israeli withdrawal to the pre-1967 borders, a “just” solution to the issue of Palestinian refugees, and the division of Jerusalem. In exchange, Israel would be recognized and enjoy peace with dozens of Arab states.“The Israeli side is full of fear and danger,” he said. “Both sides need to overcome being against one another.”Madani is confident that his continued meetings with Israelis will bear fruit. Peace, he says, is made between people. While there is peace between Israel and Jordan and Israel and Egypt, he said, there is no peace between the different peoples.“The Israeli government thinks contact with governments will exempt it from talking to the people,” he said. “You need both.”While I disagreed with most of what Madani said, I agreed with his last statement.Peace cannot only be top-down. It also needs a parallel bottom-up process like joint Israeli-Palestinian businesses, industrial zones, malls and of course dialogue at a grassroots level.Ironically, Liberman – the one who revoked Madani’s permit – seems to believe the same. On Wednesday, the defense minister announced his new “carrot and stick” policy for the West Bank, including the allocation of NIS 10 million to establish an Arabic-language website for outreach in the West Bank and the Gaza Strip. Liberman also said that the Defense Ministry has started speaking directly with Palestinian academics, businessmen and opinion makers not affiliated with the government.Liberman and Madani are battling for public opinion – Israel among Palestinians, and the PA among Israelis. Both are trying to bypass each other’s government and leaders. On the surface, what they are doing is positive, but real peace needs both – top down and bottom up. When those two paradigms converge, there might be a real chance for peace.