Fresh entrants into the South African online gambling space, 10bet, are strengthening their offering to players by adding a library expansion of BetGames titles to their current lineup. The new deal sees 14 different titles for players to access and enjoy within SA.
The partnership is expected to strengthen 10bet's position in the South African market by providing players with more engaging and high-quality live dealer games. For those looking to explore these new gaming options, it's easier than ever to access South Africa online casinos, where BetGames' innovative content is now available through 10bet's platform.
Who is BetGames?
BetGames dubs themselves the “go-to-gateway between sports and games,” a provider of live dealer betting games that was established in January 2012. BetGames first launched with Lucky 7, a lottery-style game with a studio live draw with balls, and wins on number choice, ball colors, sum of the numbers, odd and even numbers, and other wins. The company has since expanded its gaming choices with 17 different live games including Wheel of Fortune, Live Roulette, Dice Duel, Bet on Poker, Skyward, and T-Kick. The T-Kick game sees two pro players in a 60-second shoot out with soccer balls, with the game itself played around the clock for maximum availability to all markets.
BetGames is licensed and regulated by both the UK Gambling Commission and the Malta Gaming Authority, as well as the Alcohol and Gaming Commission of Ontario and the Western Cape Gambling and Racing Board in South Africa. The company currently has over 250 partners running their games across these various world markets, making an impressive footprint that is only continuing to grow. BetGames’ selling points include its concentration on customer lifetime value and retention rates, plus a reduction in cost per acquisition. The provider currently claims over 6 million players monthly worldwide.
A Big Win for 10bet
10bet is a new entrant into the South African gaming market, coming on board in the country in 2022. After a long history in Europe, established in 2003 under the Malta Gaming Authority, 10bet now has licenses across Europe, Africa, and Latin America, with an eye to establishing its brand in some of the most exciting markets in the world. Around Africa, 10bet also provides services to Tanzania, Zambia, and Kenya. 10bet localizes its content, UI/UX, and gaming to accommodate all the tastes in each unique market.
The deal between BetGames and 10bet sees 10bet add no less than 14 BetGames titles to its portfolio in South Africa, a move that is sure to delight fans of the platform. Live dealer games offer a fun gaming experience for players, following along in real time, as if they were sitting at the table, in the casino, or in the studio itself. While BetGames isn’t the most well-known of the live dealer gaming experience providers, their slow, steady growth has proven to be a winner for online casinos and sportsbooks globally.
The South African Gaming Market Heats Up
While sports betting has long been a popular pastime in South Africa, thanks to a hugely dedicated sporting fan base, the online gambling market more broadly is evolving and growing with the times, too. In other worldwide markets, sports betting companies are expanding their betting choices by offering casino games alongside sports betting opportunities if and where they are allowed to do so.
Online gambling takes many forms, with live dealer games like Wheel of Fortune and lottery games, through to poker, roulette, blackjack, and slot offerings, too. Different jurisdictions around the world have different rules as to what kind of games are allowed to be played online, where the betting companies must be licensed, and how they offer their products.
For South Africa, it’s boom time, as the online gambling market expands. 10bet’s products take a mobile-first approach, considering that 95% of the bets and website interactions with the company take place on mobile phones. The company understands the internet-based challenges of the market and designs products that are light on data usage while still being appealing on small screens.
The Evolving Online Gaming Experience
For gaming and gambling products alike, the online experience continues to evolve, and as emerging markets show their tastes for different digital products, we’re likely to see far more localization and market capture activities from brands in the space. It takes a clever team with people on the ground who truly know people’s tastes, behaviors, and attitudes, to be able to successfully launch and grow digital products in these markets.
With 10bet’s investment in the region and collection of top talent from within the continent, they are hoping to become and remain a key player in the market. Can they keep up with the likes of juggernauts such as Betway and Bet365? Only time can tell.
This article was written in cooperation with ZebraCasino.org.