Recently, a notable trend has emerged: a surge in exclusive discounts solely accessible through mobile applications. This shift is not just a passing fancy; it's becoming a prevalent strategy among companies eager to secure customer loyalty. PromoCodius, a platform with discounts and promo codes, statistics reveal a noteworthy uptick in the frequency of such offers of 53% in 2023 more than a few years ago, underscoring the significance attributed to app-based engagements. What is behind this trend?
A way to transform consumer engagement with app-centric discounts
Recent studies by PromoCodius show that about 75% of top e-commerce companies now offer exclusive discounts and promo codes within their mobile apps to enhance user engagement and loyalty, a significant increase from two years ago. This surge reflects businesses' efforts to attract consumer attention and build lasting relationships through app-exclusive deals.
Why this preference for app-centric promo codes? The answer may seem on the ground: the dominance of mobile platforms is unmistakable, reshaping the retail landscape and challenging the traditional website approach. In the United States alone, retail m-commerce sales soared 360 billion U.S. dollars in 2021, and forecasts predict a near doubling of this figure, reaching approximately 710 billion U.S. dollars by 2025, due to Statista data. Still, the whole reason is deeper than only the m-commerce perspective growth.
According to Alisa Sklyarova, PromoCodius project manager, the rationale is simple yet profound. “Facing dissatisfaction on websites prompts users to explore alternatives or quit altogether. However, within an app ecosystem, switching is less convenient, making users more likely to stick around due to the hassle of installing and learning a new app,” Alisa Sklyarova points out.
Apps also allow direct communication, enabling personalized marketing through push notifications and tailored promotions, fostering brand loyalty. Installing an app becomes a symbol of allegiance, as users find convenience and immersive brand experiences that integrate into their digital lives.
Businesses prefer PWAs instead of apps
One more subtrend is on the technical side: businesses increasingly prefer Progressive Web Apps (PWAs) over traditional mobile apps due to their cost-effectiveness and faster loading times. PWAs allow companies to expand the reach of exclusive promo codes to a wider audience while maintaining user experience standards. They function like compact apps accessible via web browsers, built with HTML5 and JavaScript. PWAs offer instant loading, reduced bounce rates, and the potential for higher conversion rates, catering to 6.3 billion smartphone users globally due to Medium portal evaluations. In essence, PWAs revolutionize web development practices, with the market poised to reach $10.44 billion by 2027, as projected by Statista, making them a good springboard for building customer loyalty for businesses of various sizes.
Thus, the rise of app-exclusive promo codes signifies a strategic pivot towards consolidating customer engagement within a self-contained digital ecosystem. As the digital landscape evolves, embracing innovative solutions like PWAs becomes imperative for companies aspiring to carve a niche in the fiercely competitive terrain of e-commerce.
PromoCodius is an online platform that offers current coupons, deals, and discounts for thousands of well-known and leading retailers. Founded in 2016. Operated in Ukraine, Czech Republic, Poland, Slovakia, Romania, Sweden, Denmark, Finland, Norway, Spain, Mexico, United States, Turkey.