Opticana opens Pop-Up Store for Cattleya brand in Ramat Aviv Mall, led by presenters Omer Adam and Yael Shelbia, showcasing the summer 2024 collection.
From wide fashion trends to environmental fragrances, explore Israel's contributions to global style and sustainability.
Discover the latest eyewear trends and innovations for the upcoming season in Israel's thriving optics market.
Optica Halperin, one of Israel's leading optical chains, introduces the VINI brand, featuring Italian-style eyewear, young and trendy, priced up to NIS 199.
Discover the latest in luxury eyewear collections by Swarovski, a retrospective journey with Byredo's fragrance 'Mojave Ghost,' and PUPA's natural eyeshadow palette.
SWAROVSKI's coveted eyeglass collection arrives in Israel through Opticana chain, the exclusive importer and marketer of the fashionable models.
Opticana launches a Catalia eyewear store chain, with the first location opening at Azrieli Mall in Eilat—spot Omer Adam there!
Multifocal lenses and laser surgery both correct various vision problems at once.
Meta has been working on augmented reality glasses for years under the name "Orion". According to an internal report, the company is expected to launch the new glasses this fall.
Despite the high price, Apple's VR goggles drew massive crowds outside of their stores in the US, and sold 200,000 units within 10 days.
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