The largest and most hi-tech movie theater in the South is opening in Beersheba's ONE center this Thursday. Globus Max invested NIS 56 million in building the 21-theater complex, which includes a VIP theater with fancy leather seats and a snack bar. The cinema will also host an IMAX theater that will offer IMAX films and 3D movies. The cinema's lobby is designed in a Hollywood theme with plasma screens showing film trailers.