A local district official told Reuters on Saturday that at least 13 people were killed in a town near Hawassa city, 275 kms from the capital Addis Ababa, while hospital authorities said on Friday that four protesters had died of gunshot wounds in the city itself.
Emboldened by political reforms introduced by Prime Minister Abiy Ahmed since he took power in 2018, Sidama activists wanted to unilaterally declare a new regional state on Thursday.
While the threat of large-scale violence in Hawassa was largely averted after a Sidama opposition party agreed to delay the declaration and accept a government offer to hold a referendum in five months, not all Sidama people accepted the delay.
Ethiopia has nine ethnic-based regional states, which are overseen by the federal government in Addis Ababa but have autonomy over revenues and security forces.
The Sidama threat to declare a new region posed a direct challenge to the authority of the federal government in the Horn of Africa country of 105 million people.
Confirming the 13 civilian deaths in Wotera Rassa, located about 27 km from Hawassa, Shubale Buta, head of the town's Malga district, said soldiers were travelling to calm the violence in a nearby town on Thursday.
"When they saw people gathered near the roads they thought they were there to create a problem and that is how the killings happened," he told Reuters via telephone.
A Malga resident told Reuters late on Friday he had seen 14 bodies after a shooting.
"My house is near to a field where the people were gathered," he said. "I was told by people who were there that the military came to the town (on Thursday) and randomly opened fire on people who were gathered and discussing the referendum," he added, saying that he later went to the place where the shooting happened and counted the bodies.
Shubale said the town was "relatively calm" on Saturday.
The Sidama demanded a referendum a year ago on the question of a new regional state - a right enshrined by the constitution - and said they would declare their own region if the ballot was not held within the stipulated time.
The federal system in Africa's second most populous nation is designed to allow larger ethnic groups a measure of autonomy but smaller communities such as the Sidama say they have been sidelined and some are demanding their own regions.