6 common mistakes that harm your skin—without you realizing it

Skin care expert Keren Bartov reveals: It's not just the sun causing pigmentation. Everyday habits like the soap you use and your cleaning routine could leave permanent marks on your skin.

 Illustration: Facial pigmentation treatment (photo credit: INGIMAGE)
Illustration: Facial pigmentation treatment
(photo credit: INGIMAGE)

Pigmentation is one of the most frustrating cosmetic issues, often impossible to conceal even with thick layers of makeup. But according to Keren Bartov, a skin care specialist with advanced clinics in Tel Aviv and London, pigmentation is far from inevitable. “Yes, there are well-known causes like sun exposure and hormonal changes,” she explains, “but there are also plenty of daily mistakes we make that can easily be avoided.”

1. Popping Pimples

Think it’s harmless? Think again. Bartov warns that squeezing blackheads, pimples, or acne can inflame the skin, leading to an overproduction of melanin, the pigment responsible for skin color. “After the inflammation subsides,” she cautions, “you may be left with not just a scar, but also pigmentation spots.”

2. Relying on “Natural” Remedies

In an era saturated with natural product trends and DIY remedies like apple cider vinegar, it's crucial to understand that “natural” doesn’t always mean “safe.” Bartov stresses, “Assuming that natural products can’t harm you is a serious mistake. Without professional evaluation, it’s essentially shooting in the dark—you don’t know what will suit your skin or what could cause damage.”

 Apple cider vinegar (credit: INGIMAGE)
Apple cider vinegar (credit: INGIMAGE)

3. Using the Wrong Soap

Facial cleansing is vital, but there’s a right way to do it. “Your soap should contain moisturizing ingredients to leave the skin soft and pleasant to the touch,” Bartov advises. “Harsh soaps or over-cleansing can weaken the skin’s moisture barrier, leading to irritation or inflammation that can, in turn, cause pigmentation.”

4. Dangerous Product Combinations

Active ingredients aren’t toys. Bartov recommends consulting a professional before using products with active ingredients. “Incorrect combinations that don’t match your skin type can trigger an overproduction of melanin,” she warns.


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5. Choosing the Wrong Specialist

When it comes to treating pigmentation, not all skin care professionals are qualified. “The most important thing is accurately diagnosing the pigmentation type and treating it accordingly,” says Bartov. “Using inappropriate technology can cause further damage. For example, using lasers or fractional technology on melasma-type pigmentation can end disastrously.”

6. Skipping Sunscreen

“In Israel’s climate, this is the most important rule!” emphasizes Bartov. “The sun here is strong and harmful year-round.” She recommends reapplying sunscreen every two hours and, during direct sun exposure, like at the beach or pool, even every hour. “This applies in winter, in the car, and just walking down the street,” she adds.

Solutions Are Available

The good news is that you no longer have to wait until winter to treat pigmentation. Today, there are advanced products and technologies that allow treatment even in summer. One exciting innovation is the Moxi treatment, combining two powerful technologies: Broad Band Light (BBL) therapy and a non-ablative fractional laser. “The big advantage is that this treatment doesn’t wound the skin,” explains Bartov. “You can immediately return to your routine, put on makeup, and go out in the sun.”

 Keren Bartov (credit: PR)
Keren Bartov (credit: PR)

Remember, treated pigmentation can sometimes reappear, darker or in different areas. However, with new or mild pigmentation, quick and effective treatment is possible when diagnosed and treated appropriately. Bartov advises combining professional treatments with home care that includes brightening agents, melanin inhibitors, and various vitamins—but only after consulting a professional.