Cosmetics
Brand news: Who landed from Brazil and a 360-degree fashion experience
Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.
Jelly primer with niacinamide and 24–hour hydration
L'Oréal Paris launches a new skincare series for a glass skin look
Super-Pharm launches new Korean brand B:Lab with matcha soap
What do you do with the hairs that grow on women’s chins?
Many women over the age of 40 report the appearance of stubborn hairs in the chin area. Why does this happen and how can it be gotten rid of? An expert explains.
Double-sided lip gloss for a defined and precise lip look
With a formula rich in moisture and a soft, buttery texture that does not dry out the lips, here is the double-sided lip gloss for a bold lip look.
7 especially colorful items we loved this week
A belt in a boho kingdom design, fun T-shirts you won’t want to take off your body, a checked bikini top, and four more items we simply must have.
Egoz Hakfar launches chop stick premium Asian series in Israel
Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.
Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare
In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers.
Matcha arrives in skincare: The Korean cosmetics brand lands in Israel
The matcha trend makes a leap from the cup to facial skin with a new cleansing product line that promises balance, soothing and protection for the skin.
It’s not that we need these shoes, it’s that daylight saving time forced us
The clock change led us to fill this week’s cart with quite a few colorful pieces – from dizzying red heeled sandals, to greenish matcha soap, and a lime-hued Furla bucket bag.
Bar Refaeli opens a store in the most sought-after location
After the pop-up experience at the duty free, Livelle, the skincare brand of Bar and Dor Refaeli, is opening its doors at Ofer Ramat Aviv Mall for a limited time. All the details.
Brand news: On the connection between lipstick and war
Have you heard of the lipstick index? The return of the mask, SOS treatments for facial skin at home, a Parisian scent in Israel, when labneh meets zhug, and the Far East comes closer.
7 items we loved this week
War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.
