Cosmetics
IL MAKIAGE launches foundation with 50 shades and artificial intelligence
Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.
Even if we have to sell a kidney, this bag will be in our closet
Come get your makeup done for free: NYX opens pop-up spaces across the country
Brand news: Evolution of a brand and AI in the service of beauty
The best perfume of the year and the perfect lipstick
We tested the newest and most promising products—from foundation that stays put for 24 hours to the perfume that immediately makes you want to grab another bottle because it’s just that good.
Trend: Anti-aging treatments at a young age. How did we not know this before?
Aesthetic treatments, once reserved for older ages, have long become the domain of people in their 20s and 30s—yes, those who still don’t have a single wrinkle on their face.
Top five lotions in Israel of 2025
The following list is made up of the best-rated lotions of those I’ve tested (and one that isn’t really a lotion) based on the criteria of texture, application, and moisturization.
Lilit Cosmetics expands: Two new luxury stores in Ayalon Mall
The chain is launching a third BEYONDSKIN store and an eighth NARS store with an investment of NIS 3.5 million. The stores will cover an area of 150 square meters.
The incredible benefits of the black snail ampoule everyone is talking about
Dr.G is a Korean brand that offers a unique combination of science, nature, and simplicity, with products designed to meet your skin's real needs.
Top five hair masks in Israel of 2025
The following products were ranked according to application, shine, and hydration.
Sun Mizrahi's new job
The Israeli model is now collaborating locally with the skincare brand L'Occitane. This marks Mizrahi's first beauty campaign in Israel, which has been in the works for the past six months.
The glow behind the glow: The concentrated moisture series you must know about
In this article, you'll discover which oils are particularly suitable for your skin, how to use them correctly, and what makes them an essential beauty tool you won't want to give up.
The leading Israeli company in medical and aesthetic solutions presents innovative technology
Alma Israel is proud to launch Alma Harmony. The new multifunctional platform brings significant technological upgrades and introduces a new generation of customized solutions.
The surprise box returns: Products worth NIS 2,500 - for next to nothing!
Beauty brands are bringing the Christmas and New Year’s vibe straight to the nearest pharmacy shelf. Experience mini products that fit into any bag—without committing to full sizes.
